JMC 101 EXAM 1 COMPLETE QUESTIONS AND VERIFIED
ANSWERS (NEWEST)
Cultural imperialism: The media has an impact on our world.
advertisement - ANSWER - advertising reduces media expensesAn
advertisement's cost increases with the number of viewers.
concentration of ownership: A small group of firms owns ANSWER media.
Technology is the answer; it's continually evolving and getting better; old media
adapts rather than dies; the internet is constantly changing.
Liable: If you use someone else's name or plagiarize without their consent, they
have the right to sue you.
The average person watches television or videos for five hours every day.
Which type of advertising accounts for the majority of expenditures? ANSWER
television commercials
television broadcast ANSWER - specific rules - no nudity - language
The ANSWER broadcast license's public interest, convenience, and necessity
clause is renewed every eight years.
What isn't appropriate for public airways? ANSWER satellite and cable
Cord cutting: Respondents who cut their cable or satellite service to save money
and begin streaming from their computers
The TV was created by whom? When? ANSWER Farmsworth, Philo (1920)
TV actually took off when? ANSWER: 1950s
, Cable began when? Answers for the 1990s and 19980s
In 2009, what happened to cable? ANSWER According to the government,
broadcasters must be digital.
The sale or licensing of content for publication or broadcast by multiple
television stations, magazines, etc. is known as syndication.
off-network syndication: The ANSWER program was broadcast on one network
before being purchased by another network to be rerun.
ANSWER is shown on lesser stations as part of the first run syndication.
How are you reached via cable? ANSWER: Affiliates are not used.
Carriage fee: ANSWER negotiated the cost of programming that networks
charge a cable provider.
How many channels do you typically use out of all the cable options?
ANSWER 17
Which MSO is the largest? ANSWER: Comcast
How do you calculate TV ratings? The answer is the number of viewers divided
by the total number of TV households multiplied by 100.
Nielson is who? ANSWER is the best at determining TV ratings.
Which demographic is most sought after by advertisers? ANSWER Age group
of 18–49
What has the highest advertising costs? ANSWER Football on Sunday night
time slot: ANSWER: Your show is only aired during a particular time.
altering time - ANSWER Put a show on tape and watch it whenever you'd like.
Binge viewing: ANSWER watching consecutive shows
In order to reach the largest audience, broadcasters air their shows during prime
time.
ANSWERS (NEWEST)
Cultural imperialism: The media has an impact on our world.
advertisement - ANSWER - advertising reduces media expensesAn
advertisement's cost increases with the number of viewers.
concentration of ownership: A small group of firms owns ANSWER media.
Technology is the answer; it's continually evolving and getting better; old media
adapts rather than dies; the internet is constantly changing.
Liable: If you use someone else's name or plagiarize without their consent, they
have the right to sue you.
The average person watches television or videos for five hours every day.
Which type of advertising accounts for the majority of expenditures? ANSWER
television commercials
television broadcast ANSWER - specific rules - no nudity - language
The ANSWER broadcast license's public interest, convenience, and necessity
clause is renewed every eight years.
What isn't appropriate for public airways? ANSWER satellite and cable
Cord cutting: Respondents who cut their cable or satellite service to save money
and begin streaming from their computers
The TV was created by whom? When? ANSWER Farmsworth, Philo (1920)
TV actually took off when? ANSWER: 1950s
, Cable began when? Answers for the 1990s and 19980s
In 2009, what happened to cable? ANSWER According to the government,
broadcasters must be digital.
The sale or licensing of content for publication or broadcast by multiple
television stations, magazines, etc. is known as syndication.
off-network syndication: The ANSWER program was broadcast on one network
before being purchased by another network to be rerun.
ANSWER is shown on lesser stations as part of the first run syndication.
How are you reached via cable? ANSWER: Affiliates are not used.
Carriage fee: ANSWER negotiated the cost of programming that networks
charge a cable provider.
How many channels do you typically use out of all the cable options?
ANSWER 17
Which MSO is the largest? ANSWER: Comcast
How do you calculate TV ratings? The answer is the number of viewers divided
by the total number of TV households multiplied by 100.
Nielson is who? ANSWER is the best at determining TV ratings.
Which demographic is most sought after by advertisers? ANSWER Age group
of 18–49
What has the highest advertising costs? ANSWER Football on Sunday night
time slot: ANSWER: Your show is only aired during a particular time.
altering time - ANSWER Put a show on tape and watch it whenever you'd like.
Binge viewing: ANSWER watching consecutive shows
In order to reach the largest audience, broadcasters air their shows during prime
time.
