1|Page
OHIO UNIVERSITY PSYCHOLOGY 1010 FINAL
EXAM 4 LATEST WITH ACTUAL QUESTIONS AND
CORRECT VERIFIED ANSWERS ALREADY
GRADED A+ 100% GUARANTEED PASS!
What are the three characteristics that contribute to the
success of a persuader, according to the textbook? -
.....ANSWER ...✔✔ credibility, authority,
attractiveness
The theory of __________ claims that most people act
first and then rationalize their behavior second. After
they have taken action, they try to find reasons for their
behavior that are consistent with whom they think they
truly are. This viewpoint differs from that which is most
commonly used when trying to explain consumer
behavior and identity formation. - .....ANSWER ...✔✔
cognitive dissonance
This mass-communication model assumes that the media
can influence the public in specific ways. It claims that
media have direct and measurable effects on audiences,
,2|Page
such as encouraging consumer behavior. - .....ANSWER
...✔✔ direct effects model
The art of persuasion has a long tradition in modern
society. Greek philosophers already fine-tuned this skill
through their development of which discursive method? -
.....ANSWER ...✔✔ rhetoric
When oil from a BP well leaked and spilled into the
Gulf of Mexico in 2010, public relations officials
worked feverishly to mitigate _______________. This is
known as a crisis communication situation. - .....ANSWER
...✔✔ press coverage
______________ aim to persuade an audience to think
or behave as the communicator wishes. Part of what
makes this task challenging is identifying which media
channel will be most effective in delivering a particular
message to a particular audience. - .....ANSWER
...✔✔ strategic communications
Even in a changing media landscape, what remains the
most important factor in successful persuasion? -
.....ANSWER ...✔✔ audience
,3|Page
The American Legacy Foundation's "Truth" campaign
engaged the public in a dialog through social media
that drastically dropped the rate of teens doing what? -
.....ANSWER ...✔✔ smoking
The art of persuasion in ancient Greece was called
rhetoric. It was one of three classical areas of learning
that an educated person was supposed to have
mastered. What were the other two areas? -
.....ANSWER ...✔✔ logic and grammar
The most effective media campaigns are those that use
which of the following strategies to encourage audiences
to act freely and embrace the persuader's point of
view? - .....ANSWER ...✔✔ persuasive techniques
Which of the following is the Greek term that refers to
the appeal to reason? - .....ANSWER ...✔✔ logos
What is the name of the theory of persuasion that says
we process messages either through a central route or a
peripheral route, depending on a range of factors? -
.....ANSWER ...✔✔ elaboration likelihood model
, 4|Page
Getting media attention for a client often by creating
outrageous stunts to attract journalists is known as
_____. - .....ANSWER ...✔✔ press agentry
In the chapter, the authors talk about an example of the
success of the two-way symmetric model involving what
brand? - .....ANSWER ...✔✔ Tylenol
Which group of intellectuals, philosophers, and thinkers
in ancient Greece focused entirely on the art of rhetoric
and persuasion? - .....ANSWER ...✔✔ Sophists
The most effective PR campaigns use persuasive
techniques that encourage audiences to agree with the
persuader's point in an apparently ______ or _______
way. - .....ANSWER ...✔✔ natural, commonsense
Which of the following is NOT one of the three pillars of
the rhetorical triangle? - .....ANSWER ...✔✔ rhetoric
Which of the following is NOT an example of a pseudo-
event? - .....ANSWER ...✔✔ TMZ chasing a celebrity
down in LAX
OHIO UNIVERSITY PSYCHOLOGY 1010 FINAL
EXAM 4 LATEST WITH ACTUAL QUESTIONS AND
CORRECT VERIFIED ANSWERS ALREADY
GRADED A+ 100% GUARANTEED PASS!
What are the three characteristics that contribute to the
success of a persuader, according to the textbook? -
.....ANSWER ...✔✔ credibility, authority,
attractiveness
The theory of __________ claims that most people act
first and then rationalize their behavior second. After
they have taken action, they try to find reasons for their
behavior that are consistent with whom they think they
truly are. This viewpoint differs from that which is most
commonly used when trying to explain consumer
behavior and identity formation. - .....ANSWER ...✔✔
cognitive dissonance
This mass-communication model assumes that the media
can influence the public in specific ways. It claims that
media have direct and measurable effects on audiences,
,2|Page
such as encouraging consumer behavior. - .....ANSWER
...✔✔ direct effects model
The art of persuasion has a long tradition in modern
society. Greek philosophers already fine-tuned this skill
through their development of which discursive method? -
.....ANSWER ...✔✔ rhetoric
When oil from a BP well leaked and spilled into the
Gulf of Mexico in 2010, public relations officials
worked feverishly to mitigate _______________. This is
known as a crisis communication situation. - .....ANSWER
...✔✔ press coverage
______________ aim to persuade an audience to think
or behave as the communicator wishes. Part of what
makes this task challenging is identifying which media
channel will be most effective in delivering a particular
message to a particular audience. - .....ANSWER
...✔✔ strategic communications
Even in a changing media landscape, what remains the
most important factor in successful persuasion? -
.....ANSWER ...✔✔ audience
,3|Page
The American Legacy Foundation's "Truth" campaign
engaged the public in a dialog through social media
that drastically dropped the rate of teens doing what? -
.....ANSWER ...✔✔ smoking
The art of persuasion in ancient Greece was called
rhetoric. It was one of three classical areas of learning
that an educated person was supposed to have
mastered. What were the other two areas? -
.....ANSWER ...✔✔ logic and grammar
The most effective media campaigns are those that use
which of the following strategies to encourage audiences
to act freely and embrace the persuader's point of
view? - .....ANSWER ...✔✔ persuasive techniques
Which of the following is the Greek term that refers to
the appeal to reason? - .....ANSWER ...✔✔ logos
What is the name of the theory of persuasion that says
we process messages either through a central route or a
peripheral route, depending on a range of factors? -
.....ANSWER ...✔✔ elaboration likelihood model
, 4|Page
Getting media attention for a client often by creating
outrageous stunts to attract journalists is known as
_____. - .....ANSWER ...✔✔ press agentry
In the chapter, the authors talk about an example of the
success of the two-way symmetric model involving what
brand? - .....ANSWER ...✔✔ Tylenol
Which group of intellectuals, philosophers, and thinkers
in ancient Greece focused entirely on the art of rhetoric
and persuasion? - .....ANSWER ...✔✔ Sophists
The most effective PR campaigns use persuasive
techniques that encourage audiences to agree with the
persuader's point in an apparently ______ or _______
way. - .....ANSWER ...✔✔ natural, commonsense
Which of the following is NOT one of the three pillars of
the rhetorical triangle? - .....ANSWER ...✔✔ rhetoric
Which of the following is NOT an example of a pseudo-
event? - .....ANSWER ...✔✔ TMZ chasing a celebrity
down in LAX
