Effects of language use on the reader/audience
NB. All examples depend upon the context where the word or phrase or sentence structure is used.
Device Effect
Figurative To make unfamiliar objects or situations more relatable.
language
Simile To spark imagination in the reader.
Metaphor A creative device to transfer an emotional response in the reader. Creates a
powerful and lasting image.
Personification Makes non-human objects more relatable to the reader by using vivid
descriptions, feelings and emotions.
Repetition Reinforces the overall message. It can also create a sense of tension,
atmosphere and emotion. It creates resonance and rhythmic patterns – rather
like poetry.
Powerful Clearer, stronger, more effective. A vivid image.
Adjectives
Ambiguity Gives the reader the opportunity to explore the issue/meaning themselves.
Affords active participation of the reader.
Puns Injects some humour. Makes the reader groan then laugh. Introduces
ambiguity or relieve a tension situation.
Personal Seems that the writing is directly addressing the reader, making it more
Pronouns personal so the reader is more likely to feel involved.
Hyperbole Create comic effect. Evokes strong feelings. To put emphasis/importance on an
idea/point.
Allusion To quickly establish a familiar reference in the reader, almost subconsciously.
Cliché Neg. They show a lack of originality. – Pos. Makes a complicated concept easy
to understand.
euphemism Hides an offensive or unpleasant thing. Softens or masks the issue.
Emotive words Evokes greater emotional impact (positive or negative)
Superlatives Showing ‘things’ at their best.
NB. All examples depend upon the context where the word or phrase or sentence structure is used.
Device Effect
Figurative To make unfamiliar objects or situations more relatable.
language
Simile To spark imagination in the reader.
Metaphor A creative device to transfer an emotional response in the reader. Creates a
powerful and lasting image.
Personification Makes non-human objects more relatable to the reader by using vivid
descriptions, feelings and emotions.
Repetition Reinforces the overall message. It can also create a sense of tension,
atmosphere and emotion. It creates resonance and rhythmic patterns – rather
like poetry.
Powerful Clearer, stronger, more effective. A vivid image.
Adjectives
Ambiguity Gives the reader the opportunity to explore the issue/meaning themselves.
Affords active participation of the reader.
Puns Injects some humour. Makes the reader groan then laugh. Introduces
ambiguity or relieve a tension situation.
Personal Seems that the writing is directly addressing the reader, making it more
Pronouns personal so the reader is more likely to feel involved.
Hyperbole Create comic effect. Evokes strong feelings. To put emphasis/importance on an
idea/point.
Allusion To quickly establish a familiar reference in the reader, almost subconsciously.
Cliché Neg. They show a lack of originality. – Pos. Makes a complicated concept easy
to understand.
euphemism Hides an offensive or unpleasant thing. Softens or masks the issue.
Emotive words Evokes greater emotional impact (positive or negative)
Superlatives Showing ‘things’ at their best.
