KRLS 105 STUDY GUIDE
1. sport: all forms of physical activity which, through causal or organized participation, aim at expressing or improving
physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels
2. sport management: any activity experience or business enterprise for which the primary focus is fitness,
recreation, athletics and leisure related
3. core: a spectator or participant experience with an uncertain outcome
4. what factor do anticipating decision makers need to acquire: build awareness of the
wide diversity of sporting opportunities available to consumers
5. role of sport makers: develop a good understanding of traditional sporting and new sporting in order to
develop ettective change or promotional strategies
6. single sport: professional league, teams and organizations
7. multi-sport: athletic foundations, disabled sport organizations, high school sports
8. college sport: college association, college athletic conference, athletic department and sport management
degree programs
9. media: newspaper, sport magazines, and business directories, sports media production, radio networks
10. professional services: executive search services, event planning, financial services, attorneys
11. facilities: arenas and stadiums, equestrian and greyhound, races tracks, facility architecture and developers,
facility management
12. manufacturers and retailers: equipment and product manufacturers, software manufacturers, retail-
ers
13. extreme sports: a collection of sports involving adrenaline-inducing exploit
14. Product Type Model (Pitts): Sport performance segment, sport production segment, sport promotion
segment
15. sport industry: the market in which the products ottered to its buyers are fitness, sport, recreation, and
leisure related
16. sport performance segment: sport performance as ottered to the consumer as a participation or
,spectatorial product
17. sport production segment: Products needed or desired to produce or to influence the quality of sport
performance
18. sport promotion segment: Products ottered as tools to promote the sport product
19. examples of a sport performance segment: -athletics
-private business sport
,-tax-supported sport
-membership-supported sport organization
-nonprofit sport organization
-sport education
-fitness and sport firms
20. examples of sport production segment: -outfitting products
-performance production products
21. examples of sport promotion segment: -promotional merchandising products
-promotional events
-media
-sponsorships
-endorsement
22. economic Impact model (Meek): 1. sport entertainment and recreation such as events, teams and
individual participants; sports and related recreational activities.
2. sport products and services such as design, testing, manufacturing and distribution of equipment, clothing and
interments
3. sport support organizations such as leagues, law firms and marketing organizations
23. sport activity model (Eschenfelder): 1. produce sport activities
2. provide products and services to support the production of sport activities
3. sell and trade products related to sport activities
24. sport marketing: consists of all activities designed to meet the needs and wants of sport consumers
through exchange processes.
25. sport enterprise financial structures: earns significant portion of revenues not from sales of
products but from extraneous sources such as television rights, concessions, road game guarantee and parking.
26. discretionary funds: money left over after necessary expenditures have been made
, 27. sport industry career paths: - relatively closed society in which obtaining employment might depend
less on what the applicant knows than on whom the applicant knows.
- underrepresented groups are people who traditionally have not been hired in sport management positions
28. Sport as a social institution: - Sport is often the basis of a person's identity
-Sport has incredible magnitude and influence
-Can be used as a platform to promote education, health, development, peace, and social justice
1. sport: all forms of physical activity which, through causal or organized participation, aim at expressing or improving
physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels
2. sport management: any activity experience or business enterprise for which the primary focus is fitness,
recreation, athletics and leisure related
3. core: a spectator or participant experience with an uncertain outcome
4. what factor do anticipating decision makers need to acquire: build awareness of the
wide diversity of sporting opportunities available to consumers
5. role of sport makers: develop a good understanding of traditional sporting and new sporting in order to
develop ettective change or promotional strategies
6. single sport: professional league, teams and organizations
7. multi-sport: athletic foundations, disabled sport organizations, high school sports
8. college sport: college association, college athletic conference, athletic department and sport management
degree programs
9. media: newspaper, sport magazines, and business directories, sports media production, radio networks
10. professional services: executive search services, event planning, financial services, attorneys
11. facilities: arenas and stadiums, equestrian and greyhound, races tracks, facility architecture and developers,
facility management
12. manufacturers and retailers: equipment and product manufacturers, software manufacturers, retail-
ers
13. extreme sports: a collection of sports involving adrenaline-inducing exploit
14. Product Type Model (Pitts): Sport performance segment, sport production segment, sport promotion
segment
15. sport industry: the market in which the products ottered to its buyers are fitness, sport, recreation, and
leisure related
16. sport performance segment: sport performance as ottered to the consumer as a participation or
,spectatorial product
17. sport production segment: Products needed or desired to produce or to influence the quality of sport
performance
18. sport promotion segment: Products ottered as tools to promote the sport product
19. examples of a sport performance segment: -athletics
-private business sport
,-tax-supported sport
-membership-supported sport organization
-nonprofit sport organization
-sport education
-fitness and sport firms
20. examples of sport production segment: -outfitting products
-performance production products
21. examples of sport promotion segment: -promotional merchandising products
-promotional events
-media
-sponsorships
-endorsement
22. economic Impact model (Meek): 1. sport entertainment and recreation such as events, teams and
individual participants; sports and related recreational activities.
2. sport products and services such as design, testing, manufacturing and distribution of equipment, clothing and
interments
3. sport support organizations such as leagues, law firms and marketing organizations
23. sport activity model (Eschenfelder): 1. produce sport activities
2. provide products and services to support the production of sport activities
3. sell and trade products related to sport activities
24. sport marketing: consists of all activities designed to meet the needs and wants of sport consumers
through exchange processes.
25. sport enterprise financial structures: earns significant portion of revenues not from sales of
products but from extraneous sources such as television rights, concessions, road game guarantee and parking.
26. discretionary funds: money left over after necessary expenditures have been made
, 27. sport industry career paths: - relatively closed society in which obtaining employment might depend
less on what the applicant knows than on whom the applicant knows.
- underrepresented groups are people who traditionally have not been hired in sport management positions
28. Sport as a social institution: - Sport is often the basis of a person's identity
-Sport has incredible magnitude and influence
-Can be used as a platform to promote education, health, development, peace, and social justice
