KRLS 105 MEDIA AND THE SPORTS BUSINESS
Media - Answer -means of mass communication; peoples whose job it is to disseminate
information
Nexus - Answer -the core or center of a connection
How does sport as a media product differ from other forms of consumption - Answer -
its live, consumed as it's produced, has uncertainty of outcome
How does sport lend itself to make money through media - Answer -will use sport
channels to advertise other programming they provide; they will show a celeb in the
crowd
How is mediated sport no longer seen as just an additional way to consume something
but more of a separate thing? - Answer -because it can be argued that sport is more
fun to watch on TV.
How is sport viewed as something that can break through the clutter of all the other
channels - Answer -people will search for it on TV because it's urgent and it needs to
be watched
Sports teams and leagues provide programming to the - Answer -media
The media take the programming and sell the ad slots to - Answer -companies
The companies pay money to the - Answer -media companies that sold them the ad
slots
The media companies take some of that money and pay it to the - Answer -sports
teams and leagues.
What are some aspects of mass communication - Answer -feedback is slow, the
audience is unknown (you dont actually know if anyones paying attention), mass
communication often shapes how we view the world
What are the four elements of mass media - Answer -organization, content, audience,
commercial
What do "practices" refer to as a media perspective (ik that makes no sense) - Answer
-the things that media workers do
What is media convergence - Answer -the coming together of all difference forms of
media. Everything is available simultaneously
Media - Answer -means of mass communication; peoples whose job it is to disseminate
information
Nexus - Answer -the core or center of a connection
How does sport as a media product differ from other forms of consumption - Answer -
its live, consumed as it's produced, has uncertainty of outcome
How does sport lend itself to make money through media - Answer -will use sport
channels to advertise other programming they provide; they will show a celeb in the
crowd
How is mediated sport no longer seen as just an additional way to consume something
but more of a separate thing? - Answer -because it can be argued that sport is more
fun to watch on TV.
How is sport viewed as something that can break through the clutter of all the other
channels - Answer -people will search for it on TV because it's urgent and it needs to
be watched
Sports teams and leagues provide programming to the - Answer -media
The media take the programming and sell the ad slots to - Answer -companies
The companies pay money to the - Answer -media companies that sold them the ad
slots
The media companies take some of that money and pay it to the - Answer -sports
teams and leagues.
What are some aspects of mass communication - Answer -feedback is slow, the
audience is unknown (you dont actually know if anyones paying attention), mass
communication often shapes how we view the world
What are the four elements of mass media - Answer -organization, content, audience,
commercial
What do "practices" refer to as a media perspective (ik that makes no sense) - Answer
-the things that media workers do
What is media convergence - Answer -the coming together of all difference forms of
media. Everything is available simultaneously
