KRLS 105 CH 3. STUDY GUIDE
Marketing - Answer -The use of advertising, publicity and personal selling techniques to
make others aware of a product, or to attract more consumers to buy it.
Consumer - Answer -A sport consumer is someone who generally uses sport products
or services.
Customer - Answer -A sport customer is someone who pays for the use of a specific
product or service.
Sport Marketing - Answer -The process of planning how a sport brand is positioned and
how the delivery of its products or services are to be implemented in order to establish a
relationship between a sport brand and its consumers.
Marketing Process - Answer -The process of planning and implementing activities that
are designed to meet the needs or desires of customers.
Exchange in Marketing - Answer -Marketing aims to create an exchange, where the
customer gives up something (usually money) for a product or service they believe is of
equal or greater value.
Product in Marketing - Answer -Although the term 'product' directly refers to tangible
items, it is quite common to use it to represent the entire offering to consumers including
services.
Long-term Customers - Answer -Marketing aims to not only entice people to buy
products or services, but also keep them as long-term customers.
Demand for Sport Products - Answer -Create, promote, and deliver sport goods and
services to consumers and businesses.
Maslow's Hierarchy of Needs - Answer -A psychological theory that categorizes human
needs into a hierarchy, influencing consumer behavior.
Emotional Connection in Sport Marketing - Answer -Most sport products and services
have some association with a heightened appeal that is deeply intertwined with the
culture and identity of its fans and supporters.
Seasonality in Sport - Answer -Sport often features seasonality, meaning its popularity
and demand can vary significantly throughout the year.
, Agility in Marketing Strategies - Answer -Sport marketers need to be agile and adapt
their strategies to fit the season.
Multidimensional Nature of Sport Marketing - Answer -The marketing of sport products
and services directly to sport consumers could include sporting equipment, professional
competitions, sport events, and local clubs.
Marketing through Sport - Answer -Happens when a non-sport product is marketed
through an association to sport.
Four Ps of Sport Marketing - Answer -A framework that includes Product, Price, Place,
and Promotion in the marketing strategy.
Sport Product - Answer -A product is usually conceived as a physical good that has
been manufactured; something that can be held and touched, such as a sporting shoe,
football, or baseball cap.
Services and Ideas in Sport Marketing - Answer -The term product can also refer to
services and ideas in sport marketing.
Product - Answer -The term product can refer to goods, services, ideas, or a
combination of these.
Sporting Goods - Answer -Examples of physical products in the sport industry include
sport shoes, tennis racquet memorabilia, golf balls, and skateboards.
Non-Sport Goods - Answer -Goods that are not exclusively used for sport but can
enhance the sport experience include sunglasses, caps, T-shirts, watches, gym bags,
sporting apparel, and sunscreen.
Tangibility - Answer -Items that can be experienced physically by the senses of sight,
touch, taste, smell, and hearing.
Sport Services - Answer -Intangible offerings that provide benefits in the form of
experiences, such as fitness opportunities, entertainment, physiotherapy, or coaching.
Intangible Experience - Answer -Benefits received from sport services that are not
physical objects and cannot be stored for later purchase.
Differences between Sport Goods and Services - Answer -Four important differences
are tangibility, consistency, perishability, and separability.
Ideas in Sport Products - Answer -Ideas can form the core of some sport products,
such as the concept of becoming slimmer or more muscular through a gym
membership.
Marketing - Answer -The use of advertising, publicity and personal selling techniques to
make others aware of a product, or to attract more consumers to buy it.
Consumer - Answer -A sport consumer is someone who generally uses sport products
or services.
Customer - Answer -A sport customer is someone who pays for the use of a specific
product or service.
Sport Marketing - Answer -The process of planning how a sport brand is positioned and
how the delivery of its products or services are to be implemented in order to establish a
relationship between a sport brand and its consumers.
Marketing Process - Answer -The process of planning and implementing activities that
are designed to meet the needs or desires of customers.
Exchange in Marketing - Answer -Marketing aims to create an exchange, where the
customer gives up something (usually money) for a product or service they believe is of
equal or greater value.
Product in Marketing - Answer -Although the term 'product' directly refers to tangible
items, it is quite common to use it to represent the entire offering to consumers including
services.
Long-term Customers - Answer -Marketing aims to not only entice people to buy
products or services, but also keep them as long-term customers.
Demand for Sport Products - Answer -Create, promote, and deliver sport goods and
services to consumers and businesses.
Maslow's Hierarchy of Needs - Answer -A psychological theory that categorizes human
needs into a hierarchy, influencing consumer behavior.
Emotional Connection in Sport Marketing - Answer -Most sport products and services
have some association with a heightened appeal that is deeply intertwined with the
culture and identity of its fans and supporters.
Seasonality in Sport - Answer -Sport often features seasonality, meaning its popularity
and demand can vary significantly throughout the year.
, Agility in Marketing Strategies - Answer -Sport marketers need to be agile and adapt
their strategies to fit the season.
Multidimensional Nature of Sport Marketing - Answer -The marketing of sport products
and services directly to sport consumers could include sporting equipment, professional
competitions, sport events, and local clubs.
Marketing through Sport - Answer -Happens when a non-sport product is marketed
through an association to sport.
Four Ps of Sport Marketing - Answer -A framework that includes Product, Price, Place,
and Promotion in the marketing strategy.
Sport Product - Answer -A product is usually conceived as a physical good that has
been manufactured; something that can be held and touched, such as a sporting shoe,
football, or baseball cap.
Services and Ideas in Sport Marketing - Answer -The term product can also refer to
services and ideas in sport marketing.
Product - Answer -The term product can refer to goods, services, ideas, or a
combination of these.
Sporting Goods - Answer -Examples of physical products in the sport industry include
sport shoes, tennis racquet memorabilia, golf balls, and skateboards.
Non-Sport Goods - Answer -Goods that are not exclusively used for sport but can
enhance the sport experience include sunglasses, caps, T-shirts, watches, gym bags,
sporting apparel, and sunscreen.
Tangibility - Answer -Items that can be experienced physically by the senses of sight,
touch, taste, smell, and hearing.
Sport Services - Answer -Intangible offerings that provide benefits in the form of
experiences, such as fitness opportunities, entertainment, physiotherapy, or coaching.
Intangible Experience - Answer -Benefits received from sport services that are not
physical objects and cannot be stored for later purchase.
Differences between Sport Goods and Services - Answer -Four important differences
are tangibility, consistency, perishability, and separability.
Ideas in Sport Products - Answer -Ideas can form the core of some sport products,
such as the concept of becoming slimmer or more muscular through a gym
membership.
