Bus 345 Ch 1 Questions and Answers

Bus 345 Ch 1 Questions and Answers
McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 10). Kindle
Edition.

basic research - ANSWER-Research aimed at expanding the frontiers of knowledge
rather than solving a specific, pragmatic problem.

McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 10). Kindle
Edition.

Consumer Orientation - ANSWER-The identification of and focus on the people or firms
most likely to buy a product, and the production of a good or service that will meet their
needs most effectively.

McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 4). Kindle
Edition.

Descriptive Function - ANSWER-The gathering and presentation of statements of fact.

McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 6). Kindle
Edition.

Diagnostic function - ANSWER-The explanation of data or actions

Evaluative Research - ANSWER-research done to assess program performance

Goal Orientation - ANSWER-A focus on the accomplishment of corporate goals; a limit
set on consumer orientation.

McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 4). Kindle
Edition.

Marketing - ANSWER-The process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives.

Marketing Concept - ANSWER-A business philosophy based on consumer orientation,
goal orientation, and systems orientation.

McDaniel Jr., Carl. Marketing Research Essentials, 2nd Canadian Edition (p. 4). Kindle
Edition.