SPORTS BUSINESS EXAM'S KEY
TERMS
Innovation is the idea in the ______________? - ANSWER-Initiative
Entrepreneurship is the Process in the _____________? - ANSWER-Execution
Relationships + Skill + Character X Hustle = - ANSWER-Career Savings Acount (John
Acuff)
One of the top three things they look for in interviews? - ANSWER-Body Language
Positioning - ANSWER-developing a specific marketing mix to influence potential
customers' overall perception of a brand, product line, or organization in general
Activation - ANSWER-is the process of the execution of the elements of the marketing
mix (such as product, price, place and promotion) as a part of the marketing process, so
as to get better results and also provide greatest return on the customer marketing
investment.
engagement - ANSWER-A term commonly used in the contemporary workplace to
summarize motivation levels
Impact measurement - ANSWER-stands for the process of quantitatively and
qualitatively evaluating the impacts of an organization.
X-Factor - ANSWER-Something you have that can change the game
Return on Ivestment - ANSWER-the percentage of the total cost of purchasing an
investment and the profit made from selling that investment
Return on Objective - ANSWER-Return on Objective focuses on defining and achieving
specific measurable objectives. It is a basic management approach, which can be
applied to almost every aspect of business and has been around for almost half a
century.
Return on Emotion - ANSWER-conceptually assesses the extent to which a brand has
delivered a value in exchange for the emotional attachment fans have awarded it
Openness - ANSWER-one of the five factors; willingness to try new things and be open
to new experiences
Niche: - ANSWER-Finding the shortest line and making it the longest lane.
TERMS
Innovation is the idea in the ______________? - ANSWER-Initiative
Entrepreneurship is the Process in the _____________? - ANSWER-Execution
Relationships + Skill + Character X Hustle = - ANSWER-Career Savings Acount (John
Acuff)
One of the top three things they look for in interviews? - ANSWER-Body Language
Positioning - ANSWER-developing a specific marketing mix to influence potential
customers' overall perception of a brand, product line, or organization in general
Activation - ANSWER-is the process of the execution of the elements of the marketing
mix (such as product, price, place and promotion) as a part of the marketing process, so
as to get better results and also provide greatest return on the customer marketing
investment.
engagement - ANSWER-A term commonly used in the contemporary workplace to
summarize motivation levels
Impact measurement - ANSWER-stands for the process of quantitatively and
qualitatively evaluating the impacts of an organization.
X-Factor - ANSWER-Something you have that can change the game
Return on Ivestment - ANSWER-the percentage of the total cost of purchasing an
investment and the profit made from selling that investment
Return on Objective - ANSWER-Return on Objective focuses on defining and achieving
specific measurable objectives. It is a basic management approach, which can be
applied to almost every aspect of business and has been around for almost half a
century.
Return on Emotion - ANSWER-conceptually assesses the extent to which a brand has
delivered a value in exchange for the emotional attachment fans have awarded it
Openness - ANSWER-one of the five factors; willingness to try new things and be open
to new experiences
Niche: - ANSWER-Finding the shortest line and making it the longest lane.
