SPORTS BUSINESS PRACTICES FINAL
EXAM QUESTIONS AND ANSWERS
(GRADED A+)
Ownership Form 1 - ANSWER-• Involves a single, independently wealthy owner, such
as "new school" owners Dan Snyder, Mark Cuban, Paul Allen, and Jeffrey Lurie, who
can take either a passive or active role in the club's decision making. The owner's role
may change over time as he or she becomes less or more interest in team operations.
Ownership Form 2 - ANSWER-• Involves a group of individuals who pool their
resources to acquire ownership of the team. League rules usually require that one
individual be deemed the majority owner and/ or specify that one individual be labeled
as the final decision maker.
What is a Personal Seat License and how can license be used to help finance the
construction of a new stadium? - ANSWER-It gives someone the right to purchase
season tickets and allows them to purchase the tickets for however long they want and
the seats that they want as well.
What were the seven reason that were cited in the reading for companies entering into
naming rights deals? - ANSWER-• Cost-effective way for companies to advertise
because the company name is featured in media constantly because of the association
with the stadium.
• Unique opportunity for a company to distinguish itself for competition because there
are limited stadium-naming rights opportunities.
The Green Bay Packers, increased local revenue by about 30% from 2002/03 to
2003/04. What was the reason for the spike in local revenue? - ANSWER-Stadium
renovation that created grater revenue- generating opportunities
Identify those revenue generators.
• Expanded seating
• Atrium with amenities and attractions that bring fans to the Field year-round to spend
money.
• New sponsorships.
What are examples of systems player's week in CBA's to improve their earning potential
and freedom to make employment decisions? - ANSWER-• Free agency
o Restricted
o Unrestricted
• Salary Arbitration
EXAM QUESTIONS AND ANSWERS
(GRADED A+)
Ownership Form 1 - ANSWER-• Involves a single, independently wealthy owner, such
as "new school" owners Dan Snyder, Mark Cuban, Paul Allen, and Jeffrey Lurie, who
can take either a passive or active role in the club's decision making. The owner's role
may change over time as he or she becomes less or more interest in team operations.
Ownership Form 2 - ANSWER-• Involves a group of individuals who pool their
resources to acquire ownership of the team. League rules usually require that one
individual be deemed the majority owner and/ or specify that one individual be labeled
as the final decision maker.
What is a Personal Seat License and how can license be used to help finance the
construction of a new stadium? - ANSWER-It gives someone the right to purchase
season tickets and allows them to purchase the tickets for however long they want and
the seats that they want as well.
What were the seven reason that were cited in the reading for companies entering into
naming rights deals? - ANSWER-• Cost-effective way for companies to advertise
because the company name is featured in media constantly because of the association
with the stadium.
• Unique opportunity for a company to distinguish itself for competition because there
are limited stadium-naming rights opportunities.
The Green Bay Packers, increased local revenue by about 30% from 2002/03 to
2003/04. What was the reason for the spike in local revenue? - ANSWER-Stadium
renovation that created grater revenue- generating opportunities
Identify those revenue generators.
• Expanded seating
• Atrium with amenities and attractions that bring fans to the Field year-round to spend
money.
• New sponsorships.
What are examples of systems player's week in CBA's to improve their earning potential
and freedom to make employment decisions? - ANSWER-• Free agency
o Restricted
o Unrestricted
• Salary Arbitration
