MKTG 5360 Exam 1 Questions and Answers Latest Update

MKTG 5360 Exam 1 Questions and Answers Latest Update a review of available information about one or more former situations to gain understanding of a current research problem with similar characteristics - Answers Case Analysis used to measure causality in relationships, such as "if x, then y", cause and effect - Answers Causal Research ask panel members the same questions on each panel measurement - Answers Continuous panels one that is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distribution - Answers Controlled test markets subject is unaware that he or she is being observed, such as mystery shopping. - Answers Covert observational research measure units from a sample of the population at only one point in time (snapshot) - Answers Cross-sectional studies is the art and science of identifying, acquiring, growing, and retaining profitable customers - Answers Marketing variables that we have little or no direct control over but a strong interest in changing - Answers Dependent variable finds out who our customers are, what brand they buy and in what quantities, where they buy the brands, when they shop, and how they found out about our products - Answers Descriptive Research observing behavior as it occurs - Answers Direct observational research longitudinal studies, sample units are asked different questions each time they are surveyed - Answers Discontinuous panels a detailed, descriptive study of a group and its behavior, characteristics, culture, and so on - Answers Ethnographic research procedure for devising an experimental setting so that a change in a dependent variable may be attributed to solely the change in an independent variable - Answers Experimental Design unstructured, informal research that is undertaken to gain background information about the general nature of the research problem - Answers Exploratory research all of the variables other than the independent variables that may have an effect on the dependent variable - Answers Extraneous variables those in which the independent variables are manipulated, and the measurements of the dependent variable are taken in their natural setting - Answers Field Experiment small groups brought together and guided by a moderator through an unstructured, spontaneous discussion for the purpose of gaining information relevant to the research problem - Answers Focus groups defined as a set of probing questions posed one-on-one to a subject by a trained interviewer to gain an idea of what the respondent thinks about something or why he or she behaves in a certain way - Answers In-Depth Interviews