MKT-5360 Final Exam Questions with Correct Answers Latest Update 2025-2026
A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing
an increase in student admissions, which is leading to substantial improvement in profits. The
school is going through the ________ phase of its life cycle.
-decline
-stagnancy
-introduction
-maturity
-growth - Answers growth
A firm that is willing to maintain its market share, and not attack the leader and other
competitors in an aggressive bid for further market share, is known as a market ________.
-challenger
-nicher
-follower
-leader
-entrant - Answers follower
A firm that serves small market segments that are not being served by bigger firms is known as
a market ________.
-challenger
-nicher
-follower
-leader
,-entrant - Answers nicher
A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge
technologies. This indirect approach to attacking competition can be characterized as a(n)
________ attack.
-flank
-guerrilla
-frontal
-encirclement
-bypass - Answers bypass
A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school is in the ________ stage of its
life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - Answers maturity
After a couple of years of successful business, an experimental theatre company based in
Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous
shows to run the business. The company is in the ________ phase of its life cycle.
-obsolescence
-maturity
-growth
,-decline
-introduction - Answers decline
Campbells is a newly established company that specializes in preparing healthy but tasty food
for children under the age of 5. It is incurring huge production costs, nonexistent profits, and
slow sales growth. The company is in the ________ phase of its life cycle.
-stagnancy
-decline
-introduction
-maturity
-growth - Answers introduction
The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service
model but maintains differentiation in terms of location. TelePizza is an example of a(n)
________.
-adapter
-imitator
-cloner
-adopter
-counterfeiter - Answers imitator
When Canon grabbed a large chunk of Xerox's market by introducing desk copiers, it distanced
itself from other challengers by ________.
-attacking a firm of its own size that was not doing the job well
-attacking a firm of its own size that was underfinanced
-acquiring guppies
-attacking a regional firm
, -attacking the market leader - Answers attacking the market leader
When the total market expands, the market ________ usually gains the most.
-challenger
-nicher
-follower
-leader
-entrant - Answers leader
Which of the following strategies should be adopted by marketers during a recession?
-focus on expanding the customer base and not on the retention of existing customers
-focus primarily on price reductions and discounts
-concentrate on communicating the brand value and product quality to consumers
-increase investment on marketing existing products
-stick to the budget allocations adopted during the preceding years - Answers concentrate on
communicating the brand value and product quality to consumers
Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform
consumers that its products offer the same features and quality as the competitor's. This is an
example of a(n) ________ attack.
-bypass
-guerilla
-frontal
A dance school in the Bronx teaches professional hip-hop and salsa classes. It is experiencing
an increase in student admissions, which is leading to substantial improvement in profits. The
school is going through the ________ phase of its life cycle.
-decline
-stagnancy
-introduction
-maturity
-growth - Answers growth
A firm that is willing to maintain its market share, and not attack the leader and other
competitors in an aggressive bid for further market share, is known as a market ________.
-challenger
-nicher
-follower
-leader
-entrant - Answers follower
A firm that serves small market segments that are not being served by bigger firms is known as
a market ________.
-challenger
-nicher
-follower
-leader
,-entrant - Answers nicher
A marketing manager has decided to "leapfrog" the competition by moving into cutting-edge
technologies. This indirect approach to attacking competition can be characterized as a(n)
________ attack.
-flank
-guerrilla
-frontal
-encirclement
-bypass - Answers bypass
A music school in Boyles Height, LA, specializes in teaching the guitar and the violin. After a
spurt in growth and a few successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school is in the ________ stage of its
life cycle.
-obsolescence
-maturity
-growth
-decline
-introduction - Answers maturity
After a couple of years of successful business, an experimental theatre company based in
Aurora is unable to sell tickets for its theatre shows. They have been using profits from previous
shows to run the business. The company is in the ________ phase of its life cycle.
-obsolescence
-maturity
-growth
,-decline
-introduction - Answers decline
Campbells is a newly established company that specializes in preparing healthy but tasty food
for children under the age of 5. It is incurring huge production costs, nonexistent profits, and
slow sales growth. The company is in the ________ phase of its life cycle.
-stagnancy
-decline
-introduction
-maturity
-growth - Answers introduction
The TelePizza chain, which operates in Europe and Latin America, has copied Domino's service
model but maintains differentiation in terms of location. TelePizza is an example of a(n)
________.
-adapter
-imitator
-cloner
-adopter
-counterfeiter - Answers imitator
When Canon grabbed a large chunk of Xerox's market by introducing desk copiers, it distanced
itself from other challengers by ________.
-attacking a firm of its own size that was not doing the job well
-attacking a firm of its own size that was underfinanced
-acquiring guppies
-attacking a regional firm
, -attacking the market leader - Answers attacking the market leader
When the total market expands, the market ________ usually gains the most.
-challenger
-nicher
-follower
-leader
-entrant - Answers leader
Which of the following strategies should be adopted by marketers during a recession?
-focus on expanding the customer base and not on the retention of existing customers
-focus primarily on price reductions and discounts
-concentrate on communicating the brand value and product quality to consumers
-increase investment on marketing existing products
-stick to the budget allocations adopted during the preceding years - Answers concentrate on
communicating the brand value and product quality to consumers
Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform
consumers that its products offer the same features and quality as the competitor's. This is an
example of a(n) ________ attack.
-bypass
-guerilla
-frontal
