MKTG 5360 Exam 3 Questions with Correct Answers Latest Update 2025-2026
values that are computed from information provided by a sample
applies to a SAMPLE - Answers statistic
values that are computed from a complete population
applies to a POPULATION - Answers parameter
considered to be precise and valid measures of the population - Answers census
the entire set of items from which you draw data for a statistical study - Answers population
assumption of normal distribution or bell-shaped curve, describes variance - Answers standard
deviation
summarizes the basic findings
reveals the central tendency (typical response) and variability (similarity of responses) -
Answers descriptive analysis
used to determine the degree to which real and generalizable differences exist in the population
in order to help the manager make an enlightened decision on which advertising theme to use
compares the mean of responses of one group to another
statistical differences include t-tests - Answers difference analysis
any number computed from your sample data
ex: standard deviation, mean, mode, range - Answers sample statistic
occurs most often
measure of central tendency (typical response) - Answers mode
, average
measure of central tendency (typical response) - Answers mean
max - min
describes variance - Answers range
difference between the responses
how similar are responses to one another? - Answers measures of variability
number of times each different value occurs - Answers frequency distribution
a form of logic in which you make a general statement about an entire class based on what you
have observed about the small set of members in that class - Answers inference
a set of procedures in which the sample size and sample statistic are used to make an estimate
of the corresponding population parameter
want to generalize the results of the sample to the target - Answers statistical inference
used to approximate the population value through the use of confidence intervals - Answers
parameter estimate
based on differences between groups of consumers - Answers market segmentation
errors that arise when a sample does not represent the whole population - Answers sampling
errors
small sample sizes (n ≤ 30)
most computer statistical programs report only this value because it is identical to z with larger
samples - Answers t tests
sample size is > 30
values that are computed from information provided by a sample
applies to a SAMPLE - Answers statistic
values that are computed from a complete population
applies to a POPULATION - Answers parameter
considered to be precise and valid measures of the population - Answers census
the entire set of items from which you draw data for a statistical study - Answers population
assumption of normal distribution or bell-shaped curve, describes variance - Answers standard
deviation
summarizes the basic findings
reveals the central tendency (typical response) and variability (similarity of responses) -
Answers descriptive analysis
used to determine the degree to which real and generalizable differences exist in the population
in order to help the manager make an enlightened decision on which advertising theme to use
compares the mean of responses of one group to another
statistical differences include t-tests - Answers difference analysis
any number computed from your sample data
ex: standard deviation, mean, mode, range - Answers sample statistic
occurs most often
measure of central tendency (typical response) - Answers mode
, average
measure of central tendency (typical response) - Answers mean
max - min
describes variance - Answers range
difference between the responses
how similar are responses to one another? - Answers measures of variability
number of times each different value occurs - Answers frequency distribution
a form of logic in which you make a general statement about an entire class based on what you
have observed about the small set of members in that class - Answers inference
a set of procedures in which the sample size and sample statistic are used to make an estimate
of the corresponding population parameter
want to generalize the results of the sample to the target - Answers statistical inference
used to approximate the population value through the use of confidence intervals - Answers
parameter estimate
based on differences between groups of consumers - Answers market segmentation
errors that arise when a sample does not represent the whole population - Answers sampling
errors
small sample sizes (n ≤ 30)
most computer statistical programs report only this value because it is identical to z with larger
samples - Answers t tests
sample size is > 30
