MKTG 121 EXAM 1 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2025-2026
Which of the following is not done by marketing research? - Answers Based on the information
deciding to terminate a product or service that is not meeting organizational goals.
Which of the following can be categorized as a research on actions on the market? - Answers
Product Research, Pricing Research, Promotion Research, Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing research? -
Answers Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their male customers
have a poor self-concept and tend to be introverted? - Answers The research results would not
be useful.
Which of the following is not a benefit of the Internet for marketing research? - Answers More
rapid access to business intelligence, facilitates follow-up studies, slashes many cost-related
activities in the research process and improves response rates over mail surveys.
Which of the following is not one of the costs that can be reduced by conducting marketing
research online? - Answers Survey programming costs.
A recent university study suggests that spectators of sporting events have higher levels of
involvement with the products being advertised when the home team is winning. What type of
research is this? - Answers Basic research.
Most marketing research studies which aim to assist a company with its marketing function are
categorized as ___________ research. - Answers Applied.
The accumulation and analysis of massive quantities of information is referred to as: - Answers
Big Data Analytics
The breakthrough for big data came when new algorithms were created to analyze ______ and
free-form data. - Answers Unstructured.
Which of the following is not characteristic of secondary data? - Answers Observation data
collected for the project at hand.
Which of the following would not be a source of internally generated secondary data? - Answers
Annual Reports, Reports to stockholders, sales data, customer profiles, purchase patterns,
product testing results, house periodicals composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? - Answers Secondary data may
be obtained in all formats desired by the researcher.
, Which of the following is not a limitation of secondary data? - Answers Lack of Availability
Lack of Relevance
Inaccuracy Insufficiency
Which of the following would not be part of a database that would be ripe for data mining?
a. electronic point-of-sale transactions
b. inventory records
c. online customer orders
d. customer demographics.
e. all of the above could be part of the data mining - Answers e. all of the above could be part of
the data mining
Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana. How can a
geographic information system (GIS) help the restaurant chain target its best customers? -
Answers GIS can pinpoint exactly where the restaurant's customer base is located, even down
to the specific neighborhood, which would greatly assist a direct marketing effort.
When you are not sure who gathered secondary data, its __________ may be questionable. -
Answers Accuracy.
Which of the following is not a tool that is used in data mining? - Answers Selection and
interpretation.
Which of the following is a characteristic of a decision support system (DSS)?
a.interactive
b.flexible
c.discovery oriented
d.easy to learn and use
e.all of the above - Answers e. all of the above
Turning large data sets into pictures that lead companies intuitively to the information that is
more important to them is most closely related to the idea of: - Answers Data visualization
Which of the following is not done by marketing research? - Answers Based on the information
deciding to terminate a product or service that is not meeting organizational goals.
Which of the following can be categorized as a research on actions on the market? - Answers
Product Research, Pricing Research, Promotion Research, Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing research? -
Answers Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their male customers
have a poor self-concept and tend to be introverted? - Answers The research results would not
be useful.
Which of the following is not a benefit of the Internet for marketing research? - Answers More
rapid access to business intelligence, facilitates follow-up studies, slashes many cost-related
activities in the research process and improves response rates over mail surveys.
Which of the following is not one of the costs that can be reduced by conducting marketing
research online? - Answers Survey programming costs.
A recent university study suggests that spectators of sporting events have higher levels of
involvement with the products being advertised when the home team is winning. What type of
research is this? - Answers Basic research.
Most marketing research studies which aim to assist a company with its marketing function are
categorized as ___________ research. - Answers Applied.
The accumulation and analysis of massive quantities of information is referred to as: - Answers
Big Data Analytics
The breakthrough for big data came when new algorithms were created to analyze ______ and
free-form data. - Answers Unstructured.
Which of the following is not characteristic of secondary data? - Answers Observation data
collected for the project at hand.
Which of the following would not be a source of internally generated secondary data? - Answers
Annual Reports, Reports to stockholders, sales data, customer profiles, purchase patterns,
product testing results, house periodicals composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? - Answers Secondary data may
be obtained in all formats desired by the researcher.
, Which of the following is not a limitation of secondary data? - Answers Lack of Availability
Lack of Relevance
Inaccuracy Insufficiency
Which of the following would not be part of a database that would be ripe for data mining?
a. electronic point-of-sale transactions
b. inventory records
c. online customer orders
d. customer demographics.
e. all of the above could be part of the data mining - Answers e. all of the above could be part of
the data mining
Mike's Seafood is a very successful Cajun restaurant chain in south Louisiana. How can a
geographic information system (GIS) help the restaurant chain target its best customers? -
Answers GIS can pinpoint exactly where the restaurant's customer base is located, even down
to the specific neighborhood, which would greatly assist a direct marketing effort.
When you are not sure who gathered secondary data, its __________ may be questionable. -
Answers Accuracy.
Which of the following is not a tool that is used in data mining? - Answers Selection and
interpretation.
Which of the following is a characteristic of a decision support system (DSS)?
a.interactive
b.flexible
c.discovery oriented
d.easy to learn and use
e.all of the above - Answers e. all of the above
Turning large data sets into pictures that lead companies intuitively to the information that is
more important to them is most closely related to the idea of: - Answers Data visualization
