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SEVI 3013 EXAM 2 WITH 100% CORRECT SOLUTIONS

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SEVI 3013 EXAM 2 WITH 100% CORRECT SOLUTIONS

Institution
Sevi 3013
Course
Sevi 3013

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SEVI 3013 EXAM 2 WITH 100%
CORRECT SOLUTIONS

Describes what a firm does to create, deliver, and capture value for its stakeholders -
ANSWER-What is Business Model?

A company's business model is a part of its business' overall strategy. It is a component
in how the company plans to achieve its goals. - ANSWER-How is Business Model
Related to Strategy?

- ANSWER-What are the Components of a Business Model?

- ANSWER-How do Business Models Help Make Strategic Decisions?

- ANSWER-Customer Value Concept (CVC)

- ANSWER-Revenue Streams

- ANSWER-Cost Streams

Finds a firm licensing its trademark and the processes it follows to create and deliver a
product to franchisees

The firm franchising its trademark and processes captures value by receiving fees and
royalty payments from its franchisees

McDonald's and Panera Bread - ANSWER-Franchise (Business Model)

The firm provides a basic product to customers for free and earns revenues and profits
by selling a premium version of the service

Dropbox and MailChimp - ANSWER-Freemium (Business Model)

For a fee, firms provide advertisers with high-quality access to their target customers

Google and Pinterest - ANSWER-Advertising (Business Model)

Where a business matches those wanting a particular service with those providing that
service

Task Rabbit and Airbnb - ANSWER-Peer-to-Peer (Business Model)

, The business model finds a firm offering a product to customers on a regular basis such
as once-per-month, once-per-year, or upon demand

Netflix and Blue Apron - ANSWER-Subscription (Business Model)

- ANSWER-The Dynamic Nature of Business Models

- ANSWER-The Criteria to Look at to Assess and Evaluate Business Models

A market-based move that firms take to fine-tune a strategy; These actions and
responses involve fewer resources and are relatively easy to implement and reverse -
ANSWER-Tactical Moves

A market-based move that involves a significant commitment of organizational
resources and is difficult to implement and reverse - ANSWER-Strategic Moves

Firms use both strategic and tactical actions when forming their competitive actions and
competitive responses in the course of engaging in competitive rivalry

When engaging rivals in competition, firms must recognize the differences between
strategic and tactical actions and responses and develop an effective balance between
them - ANSWER-Why are Tactical Moves and Strategic Moves Important?

Competitors are firms competing in the same market, offering similar products, and
targeting similar customers

Competitive rivalry is the ongoing set of competitive actions and responses occurring
between competitors as they compete against each other for an advantageous market
position - ANSWER-Competition

- ANSWER-What are the Different Things Firms Compete for?

The first step the firm takes to be able to predict its competitors' actions and responses

Firms study market commonality and resource similarity to complete a competitor
analysis; the greater the market commonality and resource similarity, the more firms
acknowledge that they are direct competitors - ANSWER-Competitor Analysis

Is concerned with the number of markets with which the firm and a competitor are jointly
involved and the degree of importance of the individual markets to each - ANSWER-
Market Commonality

The extent to which the firm's tangible and intangible resources compare favorably to a
competitor's in terms of type and amount - ANSWER-Resource Similarity

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Course
Sevi 3013

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