Business
William M. Pride, Robert J. Hughes
12th Edition
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,Table of Contents
Part I: The Environment of Business
1. Exploring the World of Business and Economics
2. Being Ethical and Socially Responsible
3. Exploring Global Business
Part II: Business Ownership and Entrepreneurship
4. Choosing a Form of Business Ownership
5. Small Business, Entrepreneurship, and Franchises
Part III: Management and Organization
6. Understanding the Management Process
7. Creating a Flexible Organization
8. Producing Quality Goods and Services
Part IV: Human Resources
9. Attracting and Retaining the Best Employees
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10. Motivating and Satisfying Employees and Teams
11. Enhancing Union–Management Relations
Part V: Marketing
12. Building Customer Relationships Through Effective Marketing
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13. Creating and Pricing Products That Satisfy Customers
14. Wholesaling, Retailing, and Physical Distribution
15. Developing Integrated Marketing Communications
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Part VI: Information for Business Strategy and Decision Making
16. Exploring Social Media and e-Business
17. Using Management Information Systems and Accounting Information
Part VII: Finance and Investment
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18. Understanding Money, Banking, and Credit
19. Mastering Financial Management
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20. Understanding Personal Finances and Investments
,Chapter 1—Exploring the World of Business and Economics
ESSAY
1. In your own words, describe what you “bring to the table” as a potential employee of a company that
you desire to work for.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Easy REF: pp. 4-8
OBJ: LO: 1-1 NAT: BUSPROG: Communication
TOP: Your Future in the Changing World of Business KEY: Bloom's: Application
2. How can online networking improve your chances of success in the business world?
ANS:
Answer not provided.
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PTS: 1 DIF: Difficulty: Moderate REF: p. 6
OBJ: LO: 1-1 NAT: BUSPROG: Communication
TOP: Your Future in the Changing World of Business KEY: Bloom's: Application
3. An entrepreneur combines four kinds of resources into a business. What would be the effect on the
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business if any one were left out?
ANS:
Answer not provided.
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PTS: 1 DIF: Difficulty: Challenging REF: p. 10
OBJ: LO: 1-2 NAT: BUSPROG: Communication TOP: Business: A Definition
KEY: Bloom's: Application
4. What is profit, and why is it important to a business?
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ANS:
Answer not provided.
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PTS: 1 DIF: Difficulty: Moderate REF: p. 11
OBJ: LO: 1-2 NAT: BUSPROG: Communication TOP: Business: A Definition
KEY: Bloom's: Application
5. What three activities must a business perform in order to be successful? Briefly describe each of these
and why each is essential to business success.
ANS:
Answer not provided.
, PTS: 1 DIF: Difficulty: Moderate REF: p. 9
OBJ: LO: 1-2 NAT: BUSPROG: Communication TOP: Business: A Definition
KEY: Bloom's: Synthesis
6. Explain how the notion of scarcity is related to personal as well as business decision making.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate REF: p. 13
OBJ: LO: 1-3 NAT: BUSPROG: Communication TOP: Types of Economic Systems
KEY: Bloom's: Application
7. Explain how the basic economic questions are answered in capitalistic and command economies.
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Moderate REF: pp. 13-17
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OBJ: LO: 1-3 NAT: BUSPROG: Communication TOP: Types of Economic Systems
KEY: Bloom's: Evaluation
8. Why do we say that the U.S. economy is a mixed economy?
ANS:
Answer not provided.
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PTS: 1 DIF: Difficulty: Moderate REF: p. 15
OBJ: LO: 1-3 NAT: BUSPROG: Communication TOP: Types of Economic Systems
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KEY: Bloom's: Analysis
9. How does socialism differ from communism?
ANS:
Answer not provided.
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PTS: 1 DIF: Difficulty: Moderate REF: pp. 16-17
OBJ: LO: 1-3 NAT: BUSPROG: Communication TOP: Types of Economic Systems
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KEY: Bloom's: Analysis
10. Why is productivity important? How can a nation’s productivity rate be improved?
ANS:
Answer not provided.
PTS: 1 DIF: Difficulty: Challenging REF: p. 17
OBJ: LO: 1-4 NAT: BUSPROG: Communication
TOP: Measuring Economic Performance KEY: Bloom's: Synthesis