CIR Exam Revision ACTUAL UPDATED
QUESTIONS AND CORRECT ANSWERS
Overseas Market Research Definitions - CORRECT ANSWERS✅✅International Research -
research for true international products .
Overseas Research -
Research that is carried out in a country other than the country of the research commission
organisation
Multinational Research -
Research conducted in and important countries where a company may have existed or and/or
potential consumers
Cross-Cultural Research -
Research that is conducted in and across different cultures (research does not have to cross
national boundaries; many countries have a vast array of ethnic groups)
Why carry out overseas market research? - CORRECT ANSWERS✅✅- To decide wether to
internationalise
- To decide which markets to enter
- To decide how to enter foreign markets
- Designing a global market programme
- Implementing and controlling the global marketing programme
The Research Process - CORRECT ANSWERS✅✅- Define the problem
- Develop an approach
- Design the research
- Undertake the field work
- Analyse the data
- Report and present findings
, Issues/Challenges of overseas market research - CORRECT ANSWERS✅✅- Differing
social and cultural dynamics within the society this will effect the analysing of the data
- Cultural and societal assumptions may differ
- How overseas societies are structured e.g the roles given to men and women may differ
- Its more difficult to organise overseas research than research at home
- Lack of inaccuracy of secondary data
- Time and cost of conducting primary research
- Difficulties in coordination across countries
- Environmental differences
- Comparability across countries
Reasons to conduct overseas market research - CORRECT ANSWERS✅✅Overseas
expansion has become vital for european companies due to -
- Economic integration
- Lowering of trade boundaries
- Intensive competition in domestic markets
- Developing an understanding of the nature, scope and dynamics of these markets allow to
recognise an opportunity within the market
- Familiarising yourself with laws and policies to protect a business
How to execute overseas market research - CORRECT ANSWERS✅✅- Use a native
speaker of the local language to translate
- Pilot the questions thoroughly
- Consider cultural issues and taboo's
- Specific research needs of the overseas county
- Availability of collection methods
- Availability of suitable research overseas
- The availability of local respondents
How to collect overseas market research - CORRECT ANSWERS✅✅- Use secondary data
wherever possible
- Ethnographic methods e.g participant observation
QUESTIONS AND CORRECT ANSWERS
Overseas Market Research Definitions - CORRECT ANSWERS✅✅International Research -
research for true international products .
Overseas Research -
Research that is carried out in a country other than the country of the research commission
organisation
Multinational Research -
Research conducted in and important countries where a company may have existed or and/or
potential consumers
Cross-Cultural Research -
Research that is conducted in and across different cultures (research does not have to cross
national boundaries; many countries have a vast array of ethnic groups)
Why carry out overseas market research? - CORRECT ANSWERS✅✅- To decide wether to
internationalise
- To decide which markets to enter
- To decide how to enter foreign markets
- Designing a global market programme
- Implementing and controlling the global marketing programme
The Research Process - CORRECT ANSWERS✅✅- Define the problem
- Develop an approach
- Design the research
- Undertake the field work
- Analyse the data
- Report and present findings
, Issues/Challenges of overseas market research - CORRECT ANSWERS✅✅- Differing
social and cultural dynamics within the society this will effect the analysing of the data
- Cultural and societal assumptions may differ
- How overseas societies are structured e.g the roles given to men and women may differ
- Its more difficult to organise overseas research than research at home
- Lack of inaccuracy of secondary data
- Time and cost of conducting primary research
- Difficulties in coordination across countries
- Environmental differences
- Comparability across countries
Reasons to conduct overseas market research - CORRECT ANSWERS✅✅Overseas
expansion has become vital for european companies due to -
- Economic integration
- Lowering of trade boundaries
- Intensive competition in domestic markets
- Developing an understanding of the nature, scope and dynamics of these markets allow to
recognise an opportunity within the market
- Familiarising yourself with laws and policies to protect a business
How to execute overseas market research - CORRECT ANSWERS✅✅- Use a native
speaker of the local language to translate
- Pilot the questions thoroughly
- Consider cultural issues and taboo's
- Specific research needs of the overseas county
- Availability of collection methods
- Availability of suitable research overseas
- The availability of local respondents
How to collect overseas market research - CORRECT ANSWERS✅✅- Use secondary data
wherever possible
- Ethnographic methods e.g participant observation
