MGT 325-001 Principle of Sports Business Final Exam Questions and Answers Graded A+
Promotion - Answers 1. Communicating with consumers and educating them.
2. Promotion applied to the sports industry is defined as the function of informing and
influencing people about the sports company.
Sport promotional mix - Answers The most important elements of the sports promotions ( also
sport promotional mix ) include
- Advertising
- Sponsorship
- Public relations
- Licensing
- Personal Selling
Advertising - Answers One-way paid messages about the sport product.
- Internet & Social media
- Newspaper
- Magazines
- Tv
- Radio/Scoreboards
- In-arena signage
- Schedule cards
- Programs
- Posters
Reach and Frequency - Answers Reach; refers to identification of potential consumers
Frequency; relates to the number of exposures required to access the consumer
Exchange theory - Answers Corporations provide money, products, or services to sport
organizations or events.
- In return, sport orgs or events provide rights and benefits of association
, Sponsorship - Answers Offer the corporate sponsor and the sport brand to project their image,
increase in audience, and amplify the number and quality of media opportunities
May include but are not limited;
- Use sport organization or event logo, name or trademark
- Exclusive use of the product
- Exclusive association within a product or service category
- Exclusive association with the event or facility
Publicity - Answers Focus on the use of unpaid, non personal promotion of a sport, product, or
service through a third party that publishes print media or presents information through radio, tv,
or the internet
Licensing - Answers 1. Gives sports orgs the opportunity to establish a presence in a specified
marketplace while also creating a new source of revenue.
2. The goal of licensing is to enhance brand awareness and appeal, especially in new markets
3. The licensing process also involves protecting an intellectual property such as a logo or mark.
Personal selling - Answers 1. Any form of direct contact between a salesperson and a customer.
2. Personal selling is the most important activities in the promotional-mix because its the
revenue-producing element.
3. Sports marketers considered personal selling because it involves face to face interaction with
the target audiences rather than a mass of communication to thousands of consumers.
Organizational culture - Answers Can help drive performance and help guide it through change
or issues in the economic environment.
Demographics diversity - Answers 1. Age
2. Sex
3. Race
4. Physical disability
5. Sexual orientation
6. Socioeconomic status
Promotion - Answers 1. Communicating with consumers and educating them.
2. Promotion applied to the sports industry is defined as the function of informing and
influencing people about the sports company.
Sport promotional mix - Answers The most important elements of the sports promotions ( also
sport promotional mix ) include
- Advertising
- Sponsorship
- Public relations
- Licensing
- Personal Selling
Advertising - Answers One-way paid messages about the sport product.
- Internet & Social media
- Newspaper
- Magazines
- Tv
- Radio/Scoreboards
- In-arena signage
- Schedule cards
- Programs
- Posters
Reach and Frequency - Answers Reach; refers to identification of potential consumers
Frequency; relates to the number of exposures required to access the consumer
Exchange theory - Answers Corporations provide money, products, or services to sport
organizations or events.
- In return, sport orgs or events provide rights and benefits of association
, Sponsorship - Answers Offer the corporate sponsor and the sport brand to project their image,
increase in audience, and amplify the number and quality of media opportunities
May include but are not limited;
- Use sport organization or event logo, name or trademark
- Exclusive use of the product
- Exclusive association within a product or service category
- Exclusive association with the event or facility
Publicity - Answers Focus on the use of unpaid, non personal promotion of a sport, product, or
service through a third party that publishes print media or presents information through radio, tv,
or the internet
Licensing - Answers 1. Gives sports orgs the opportunity to establish a presence in a specified
marketplace while also creating a new source of revenue.
2. The goal of licensing is to enhance brand awareness and appeal, especially in new markets
3. The licensing process also involves protecting an intellectual property such as a logo or mark.
Personal selling - Answers 1. Any form of direct contact between a salesperson and a customer.
2. Personal selling is the most important activities in the promotional-mix because its the
revenue-producing element.
3. Sports marketers considered personal selling because it involves face to face interaction with
the target audiences rather than a mass of communication to thousands of consumers.
Organizational culture - Answers Can help drive performance and help guide it through change
or issues in the economic environment.
Demographics diversity - Answers 1. Age
2. Sex
3. Race
4. Physical disability
5. Sexual orientation
6. Socioeconomic status
