Agricultural Extension is the process of transferring useful information, improved practices, and modern
technologies from research institutions to farmers to improve productivity and livelihood. **2. Objectives
of Agricultural Extension** - To educate farmers about new agricultural technologies. - To bring
desirable changes in farmer behavior. - To increase farm productivity and rural development. - To
improve decision■making ability of farmers. **3. Principles of Extension** - Learning by doing -
Farmer-to-farmer communication - Need-based teaching - Participation of rural people - Use of local
resources **4. Functions of Extension** - Teaching farmers - Advising about improved practices -
Organizing trainings, demonstrations, and meetings - Conducting surveys and farm studies **5.
Extension Methods** **A. Individual Methods** – farm visits, personal letters **B. Group Methods** –
meetings, demonstrations, discussions **C. Mass Methods** – radio, TV, posters, mobile messages
**6. Qualities of a Good Extension Worker** - Good communication skills - Problem-solving ability -
Patience and leadership - Practical knowledge of farming **7. Communication in Extension**
Communication is the exchange of ideas between extension worker and farmers to bring positive
change. **Elements of Communication** - Communicator - Message - Channel - Receiver - Feedback
**8. Diffusion and Adoption of Innovation** Diffusion is the spread of new ideas among farmers.
Adoption is the process of accepting and using an innovation. **Categories of Adopters** 1. Innovators
2. Early adopters 3. Early majority 4. Late majority 5. Laggards