CMN 102 FINAL QUESTIONS & ANSWERS
In the study we discussed in class about measuring the influence of children's requests
on parents' purchasing decisions, which type of measure was used?
Unobtrusive observation
True or false: overall, unobtrusive methods are better than survey and experimental
methods because they don't have problems with issues of reliability and validity.
False
Per our discussion in class, research cannot be carried out by analyzing video of people
unless they have signed a consent form agreeing to be filmed.
False
Dr. Eltee is interested in relationship communication, particularly between romantic
couples. On Valentine's Day, he reserves tables for all of his graduate students at
popular, romantic restaurants. Each one is assigned to eavesdrop on the couple sitting
nearest to them, writing down everything they overhear. Several of his students point
out that people may notice that, on Valentine's Day, they are sitting alone in a restaurant
writing furiously. "What if they suspect they're being observed?" one student asks.
Dr. Eltee's students are worried about:
Validity
You want to test a hypothesis about the impact of weather on voter turnout. The best
unobtrusive method for this kind of test is probably:
Analysis of existing data
Content analysis is used to describe:
the contents or characteristics of messages
element of content analysis?
Obtaining approval from the appropriate IRB
When testing reliability in a content analysis, the correct approach is for:
at least two people to independently code a large portion of the sample
, Let's say I want to use digital trace data for a study, but I want to avoid some of the
biases that come from the differential willingness people have to share their data. My
best bet is probably to use:
an API
Google trends is essentially an example of:
an API
The biggest problem with using tracking to collect digital trace data, for researchers, is
that they have to have enough computer science expertise to be able to write a program
that will collect the data.
false
A few years ago, a professor gave a talk to a group of Communication researchers. The
visitor told everyone that analyzing digital trace evidence was the future, and that it
rendered all other methods, including traditional content analysis, surveys, and
experiments, obsolete.
This visiting professor was probably not familiar with:
The Gartner Hype Cycle
About how long is an ideal focus group?
60 minutes
True or false: Because focus groups are discussion-oriented, it's best to go in with a
general sense of what you want to discuss rather than specific questions you plan to
ask.
false
Which of the following is NOT one of the methods we discussed for building rapport as
a focus group moderator?
maintain adequate physical distance from participants
Thematic analysis of focus group data is best understood as a specific approach to:
open coding
What are surveys useful for?
In the study we discussed in class about measuring the influence of children's requests
on parents' purchasing decisions, which type of measure was used?
Unobtrusive observation
True or false: overall, unobtrusive methods are better than survey and experimental
methods because they don't have problems with issues of reliability and validity.
False
Per our discussion in class, research cannot be carried out by analyzing video of people
unless they have signed a consent form agreeing to be filmed.
False
Dr. Eltee is interested in relationship communication, particularly between romantic
couples. On Valentine's Day, he reserves tables for all of his graduate students at
popular, romantic restaurants. Each one is assigned to eavesdrop on the couple sitting
nearest to them, writing down everything they overhear. Several of his students point
out that people may notice that, on Valentine's Day, they are sitting alone in a restaurant
writing furiously. "What if they suspect they're being observed?" one student asks.
Dr. Eltee's students are worried about:
Validity
You want to test a hypothesis about the impact of weather on voter turnout. The best
unobtrusive method for this kind of test is probably:
Analysis of existing data
Content analysis is used to describe:
the contents or characteristics of messages
element of content analysis?
Obtaining approval from the appropriate IRB
When testing reliability in a content analysis, the correct approach is for:
at least two people to independently code a large portion of the sample
, Let's say I want to use digital trace data for a study, but I want to avoid some of the
biases that come from the differential willingness people have to share their data. My
best bet is probably to use:
an API
Google trends is essentially an example of:
an API
The biggest problem with using tracking to collect digital trace data, for researchers, is
that they have to have enough computer science expertise to be able to write a program
that will collect the data.
false
A few years ago, a professor gave a talk to a group of Communication researchers. The
visitor told everyone that analyzing digital trace evidence was the future, and that it
rendered all other methods, including traditional content analysis, surveys, and
experiments, obsolete.
This visiting professor was probably not familiar with:
The Gartner Hype Cycle
About how long is an ideal focus group?
60 minutes
True or false: Because focus groups are discussion-oriented, it's best to go in with a
general sense of what you want to discuss rather than specific questions you plan to
ask.
false
Which of the following is NOT one of the methods we discussed for building rapport as
a focus group moderator?
maintain adequate physical distance from participants
Thematic analysis of focus group data is best understood as a specific approach to:
open coding
What are surveys useful for?
