CMN 102 FINAL EXAM QUESTIONS & ANSWERS
Which of the following is the most important 'superpower' of surveys relative to other
research methods we've discussed? - Answer -External validity
Which of the following methods of survey data collection has traditionally had the
highest rate of participation? - Answer -in-person interview
Dr. Steve is worried about the survey data he's looking at. Because of the method of
data collection, he suspects the responses were not careful and well thought out. In
fact, he wonders if the demographic data is even accurate. Based on these concerns,
Dr. Steve's data probably comes from: - Answer -an online questionnaire
Dr. Rhea is conducting a survey examining the impact of media messages on illegal
drug use. As part of the survey, she needs people to accurately report illegal behavior--
buying, selling, and using illegal drugs. She is worried people may lie about this illegal,
stigmatized behavior. What data collection method is likely to net the most honest
result? - Answer -in-person interview
T or F: Every panel study is a longitudinal study, but not ever longitudinal study is a
panel study - Answer -True
We talked briefly about a long-term study on a large group of nurses. The primary
purpose of this panel survey has been to investigate: - Answer -predictors of physical
health, disease, and death
Conversational norms probably play a significant role is shaping: - Answer -Response
range effects
Which of the following response styles is more likely to be associated with collectivist
cultures? - Answer -Acquiescence
What is acquiescence? - Answer -The reluctant acceptance of something without
protest.
What are response range effects? - Answer -The various biases and tendencies that
can affect how individuals respond to questions.
What is a simple definition of a survey? - Answer -Asking the same question to a lot of
people to gather response data, identify relationships, and generate new knowledge
What is required for a survey? - Answer -Concrete hypothesis
What is a poll? - Answer -Brief, descriptive survey
, T or F: Surveys demonstrate casuality. - Answer -False
How does a survey differ from an experiment? - Answer -They are very flexible and the
researchers receive a wide multitude of answers
Why do surveys guarantee external validity? - Answer -There is no manipulation (NO
IV/CONTROL). Not "artificial". They account for all real-world possibilities
What is needed to have "good data" from a survey? - Answer -High response rate,
respondent's attention and involvement, truthful and complete answers, and uniformity
across all examples
What does uniformity guarantee? - Answer -Internal validity
What are the pros and cons of in-person interviews? - Answer -Pros: Participation and
engagement
Cons: Expensive, interviewers can cause bias
How can an interviewer give bias? - Answer -Question framing, nonverbal cues,
prompting, and tonal inflictions.
How are telephone interviews conducted? - Answer -Interviewers call respondents from
their sampling frame
Pros and cons of telephone interviews? - Answer -Pros: Social norms/pressures are
reduced and being able to record the whole interaction
Cons: Increasingly difficult to conduct nowadays. Hard to gather focus.
What is a computer-aided interview? - Answer -Questions are asked by the interviewer,
but the respondent answers by typing into the computer opposed to responding back,
more popular in the 90s and 2000s.
Pros and cons of a computer-aided interview? - Answer -Pros: reduces interviewer
error, gives respondent a sense of privacy
Cons: different kind of error
Pros and cons of mail questionnaire? - Answer -Pros: save money on interviews,
anonymity, no interviewer bias
Cons: uncertainty about who and where, participation rates are low
T or F: In person questionnaires are usually held in group - Answer -True
Pros and cons of in person questionnaire - Answer -Pros: cheap, reliable, social control
Cons: uncertainty leads to bad actors
Which of the following is the most important 'superpower' of surveys relative to other
research methods we've discussed? - Answer -External validity
Which of the following methods of survey data collection has traditionally had the
highest rate of participation? - Answer -in-person interview
Dr. Steve is worried about the survey data he's looking at. Because of the method of
data collection, he suspects the responses were not careful and well thought out. In
fact, he wonders if the demographic data is even accurate. Based on these concerns,
Dr. Steve's data probably comes from: - Answer -an online questionnaire
Dr. Rhea is conducting a survey examining the impact of media messages on illegal
drug use. As part of the survey, she needs people to accurately report illegal behavior--
buying, selling, and using illegal drugs. She is worried people may lie about this illegal,
stigmatized behavior. What data collection method is likely to net the most honest
result? - Answer -in-person interview
T or F: Every panel study is a longitudinal study, but not ever longitudinal study is a
panel study - Answer -True
We talked briefly about a long-term study on a large group of nurses. The primary
purpose of this panel survey has been to investigate: - Answer -predictors of physical
health, disease, and death
Conversational norms probably play a significant role is shaping: - Answer -Response
range effects
Which of the following response styles is more likely to be associated with collectivist
cultures? - Answer -Acquiescence
What is acquiescence? - Answer -The reluctant acceptance of something without
protest.
What are response range effects? - Answer -The various biases and tendencies that
can affect how individuals respond to questions.
What is a simple definition of a survey? - Answer -Asking the same question to a lot of
people to gather response data, identify relationships, and generate new knowledge
What is required for a survey? - Answer -Concrete hypothesis
What is a poll? - Answer -Brief, descriptive survey
, T or F: Surveys demonstrate casuality. - Answer -False
How does a survey differ from an experiment? - Answer -They are very flexible and the
researchers receive a wide multitude of answers
Why do surveys guarantee external validity? - Answer -There is no manipulation (NO
IV/CONTROL). Not "artificial". They account for all real-world possibilities
What is needed to have "good data" from a survey? - Answer -High response rate,
respondent's attention and involvement, truthful and complete answers, and uniformity
across all examples
What does uniformity guarantee? - Answer -Internal validity
What are the pros and cons of in-person interviews? - Answer -Pros: Participation and
engagement
Cons: Expensive, interviewers can cause bias
How can an interviewer give bias? - Answer -Question framing, nonverbal cues,
prompting, and tonal inflictions.
How are telephone interviews conducted? - Answer -Interviewers call respondents from
their sampling frame
Pros and cons of telephone interviews? - Answer -Pros: Social norms/pressures are
reduced and being able to record the whole interaction
Cons: Increasingly difficult to conduct nowadays. Hard to gather focus.
What is a computer-aided interview? - Answer -Questions are asked by the interviewer,
but the respondent answers by typing into the computer opposed to responding back,
more popular in the 90s and 2000s.
Pros and cons of a computer-aided interview? - Answer -Pros: reduces interviewer
error, gives respondent a sense of privacy
Cons: different kind of error
Pros and cons of mail questionnaire? - Answer -Pros: save money on interviews,
anonymity, no interviewer bias
Cons: uncertainty about who and where, participation rates are low
T or F: In person questionnaires are usually held in group - Answer -True
Pros and cons of in person questionnaire - Answer -Pros: cheap, reliable, social control
Cons: uncertainty leads to bad actors
