Page 1 of 48
Pardot Consultant EXAM ACTUAL EXAM ALL
QUESTIONS AND CORRECT ANSWERS LATEST
UPDATE THIS YEAR
QUESTION: Leung wants to send an autoresponder email to prospects who submit a form
requesting the Get Cloudy Customer Case Study PDF. What automation tool would Leung use?
A. Segmentation Rule
B. Dynamic List
C. Completion Action
D. Automation Rule - ANSWER-C. Completion Action
Leung's rule is based on a prospect action, so she should use a completion action.
QUESTION: Leung wants to automatically assign prospects to the right sales team based on
where they are located and if they satisfy her lead qualification model. What automation tool
would Leung use?
A. Segmentation Rule
B. Dynamic List
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C. Completion Action
D. Automation Rule - ANSWER-D. Automation Rule
Leung's rule is based on multiple criteria and will run continuously, so she should use an
automation rule.
QUESTION: Which of the following is required before enabling Pardot Einstein?
A. Connected campaigns and prospect grading
B. Campaign influence models and custom objects
C. Lightning experience and Pardot advanced edition
D. Pardot scoring and connected campaigns - ANSWER-C. Lightning experience and Pardot
advanced edition
QUESTION: Einstein Behavior Score performs best when what conditions are met?
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A. At least 100 syncing prospects exist, and synced prospects have a combined total of at least
5,000 activities.
B. 100% of campaigns are connected and more than 100 leads and contacts are syncing with
Pardot.
C. All Pardot prospects have been active in the last year, and at least half of Pardot list emails
are synced to Salesforce list emails.
D. Pardot scoring and grading have been configured and applied to prospects for at least 365
days. - ANSWER-A. At least 100 syncing prospects exist, and synced prospects have a combined
total of at least 5,000 activities.
QUESTION: What is true about Einstein Lead Scoring and Pardot grading?
A. They are both set up manually using process builder.
B. They both apply a numeric label to a prospect that changes over time.
C. They both take prospect inactivity into consideration.
D. They both tell you how interested you should be in a prospective customer. - ANSWER-D.
They both tell you how interested you should be in a prospective customer.
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QUESTION: Which of the following is correct about Einstein Behavior Scoring?
A. Einstein uses rule-based scoring, scanning factors like location and industry to spotlight
prospects who most closely fit the ideal customer profile.
B. Einstein applies machine learning to watch for ever-evolving patterns in prospect
engagement and identify activities that signal buying intent.
C. Manual admin work is required to build and maintain the model.
D. It is technically the same as Pardot Score. - ANSWER-B. Einstein applies machine learning to
watch for ever-evolving patterns in prospect engagement and identify activities that signal
buying intent.
QUESTION: What are the three main components of B2B Marketing Analytics?
A. Dataset, dimension, dashboard
B. Dashboard, value, visualization
C. Dashboard, dataset, group
D. Dashboard, dataset, lenses - ANSWER-D. Dashboard, dataset, lenses
Which automation tool lets you automate directly from a marketing element?
4
Pardot Consultant EXAM ACTUAL EXAM ALL
QUESTIONS AND CORRECT ANSWERS LATEST
UPDATE THIS YEAR
QUESTION: Leung wants to send an autoresponder email to prospects who submit a form
requesting the Get Cloudy Customer Case Study PDF. What automation tool would Leung use?
A. Segmentation Rule
B. Dynamic List
C. Completion Action
D. Automation Rule - ANSWER-C. Completion Action
Leung's rule is based on a prospect action, so she should use a completion action.
QUESTION: Leung wants to automatically assign prospects to the right sales team based on
where they are located and if they satisfy her lead qualification model. What automation tool
would Leung use?
A. Segmentation Rule
B. Dynamic List
1
, Page 2 of 48
C. Completion Action
D. Automation Rule - ANSWER-D. Automation Rule
Leung's rule is based on multiple criteria and will run continuously, so she should use an
automation rule.
QUESTION: Which of the following is required before enabling Pardot Einstein?
A. Connected campaigns and prospect grading
B. Campaign influence models and custom objects
C. Lightning experience and Pardot advanced edition
D. Pardot scoring and connected campaigns - ANSWER-C. Lightning experience and Pardot
advanced edition
QUESTION: Einstein Behavior Score performs best when what conditions are met?
2
, Page 3 of 48
A. At least 100 syncing prospects exist, and synced prospects have a combined total of at least
5,000 activities.
B. 100% of campaigns are connected and more than 100 leads and contacts are syncing with
Pardot.
C. All Pardot prospects have been active in the last year, and at least half of Pardot list emails
are synced to Salesforce list emails.
D. Pardot scoring and grading have been configured and applied to prospects for at least 365
days. - ANSWER-A. At least 100 syncing prospects exist, and synced prospects have a combined
total of at least 5,000 activities.
QUESTION: What is true about Einstein Lead Scoring and Pardot grading?
A. They are both set up manually using process builder.
B. They both apply a numeric label to a prospect that changes over time.
C. They both take prospect inactivity into consideration.
D. They both tell you how interested you should be in a prospective customer. - ANSWER-D.
They both tell you how interested you should be in a prospective customer.
3
, Page 4 of 48
QUESTION: Which of the following is correct about Einstein Behavior Scoring?
A. Einstein uses rule-based scoring, scanning factors like location and industry to spotlight
prospects who most closely fit the ideal customer profile.
B. Einstein applies machine learning to watch for ever-evolving patterns in prospect
engagement and identify activities that signal buying intent.
C. Manual admin work is required to build and maintain the model.
D. It is technically the same as Pardot Score. - ANSWER-B. Einstein applies machine learning to
watch for ever-evolving patterns in prospect engagement and identify activities that signal
buying intent.
QUESTION: What are the three main components of B2B Marketing Analytics?
A. Dataset, dimension, dashboard
B. Dashboard, value, visualization
C. Dashboard, dataset, group
D. Dashboard, dataset, lenses - ANSWER-D. Dashboard, dataset, lenses
Which automation tool lets you automate directly from a marketing element?
4
