CMN 102 UIUC EXAM 1 STUDY GUIDE
Communication [Hovland, Janis, Kelley] - Answer -the process by which an individual
(the communicator) transmits stimuli to modify the behavior of other individuals (the
audience)
Stimuli - Answer -words/body language
Behavior - Answer -actions
Communication [Weaver] - Answer -is all the procedures by which one mind can affect
another (hinting at persuasion)
Conceptualizing Communication: Points of Convergence - Answer -1. Communication
is a process 2. Communication is transactional 3. Communication is symbolic
Conceptualizing Communication: Points of Divergence - Answer -1. Communication is
a social activity 2. Communication and intention
Greece - Answer -emphasized the public speaking
Corax taught: - Answer -Eikos - Probability
Gurgias taught: - Answer -Stylistic speaking
Protagoras taught: - Answer -Switch side debate
Sophists - Answer -traveling teachers
Aristotle - Answer -rhetorical proofs > logos, ethos, pathos
Logos - Answer -logic/persuasive
Ethos - Answer -ethics/credibility
Pathos - Answer -emotional appeal
5 Cannons of Rhetoric (Aristotle) - Answer -Invention (topoi), arrangement (structure),
Style, Memory, Delivery
Rhetoric - Answer -You listen and talk a little, one to many communication
Dialect - Answer -One to One communication
Why do research? - Answer -Explain, predict, make a difference
, Variable - Answer -any concepts that can have two or more values
Relationship between variables - Answer -hypothesis OR research question
Hypothesis - Answer -Educated guess
Research Question: - Answer -Is variable X related to Y?
Cofounding variable - Answer -those that are not assessed but obscure the relationship
between two measured variables
Experimental research - Answer -characterized as controlled test of cause-and-effect
relationship between variables
Independent variables - Answer -cause
Dependent variables - Answer -effect/outcome
R O1X O2 - Answer -O= measurements (survey)
X=message
R=random assignment
One Shot Case Study - Answer -X O1, Expose to message and ask their opinion
Pretest - Posttest Control Group Design - Answer -Group 1 R O1 X O2
Group 2 R O1 O2
(Group 2 is the control, not exposed to message)
-look at difference between O1 group 1 &2 & difference between O1 and O2
-weakness- group 2 might say it is a waste of time
-problem with pretest = pretest can tip off about topic
Posttest Only Control Group Design - Answer -Group 1 R X O1
Group 2 R O2
-no pretest
-randomization
-no observer 1 before treatment
-efficient
-how much group 1 moves
-Strength: eliminate pretest -more naturalistic
-Weakness: cant tell the within subject change b/c of no pretest -dont know if O1 was
b/c of prior knowledge
Communication [Hovland, Janis, Kelley] - Answer -the process by which an individual
(the communicator) transmits stimuli to modify the behavior of other individuals (the
audience)
Stimuli - Answer -words/body language
Behavior - Answer -actions
Communication [Weaver] - Answer -is all the procedures by which one mind can affect
another (hinting at persuasion)
Conceptualizing Communication: Points of Convergence - Answer -1. Communication
is a process 2. Communication is transactional 3. Communication is symbolic
Conceptualizing Communication: Points of Divergence - Answer -1. Communication is
a social activity 2. Communication and intention
Greece - Answer -emphasized the public speaking
Corax taught: - Answer -Eikos - Probability
Gurgias taught: - Answer -Stylistic speaking
Protagoras taught: - Answer -Switch side debate
Sophists - Answer -traveling teachers
Aristotle - Answer -rhetorical proofs > logos, ethos, pathos
Logos - Answer -logic/persuasive
Ethos - Answer -ethics/credibility
Pathos - Answer -emotional appeal
5 Cannons of Rhetoric (Aristotle) - Answer -Invention (topoi), arrangement (structure),
Style, Memory, Delivery
Rhetoric - Answer -You listen and talk a little, one to many communication
Dialect - Answer -One to One communication
Why do research? - Answer -Explain, predict, make a difference
, Variable - Answer -any concepts that can have two or more values
Relationship between variables - Answer -hypothesis OR research question
Hypothesis - Answer -Educated guess
Research Question: - Answer -Is variable X related to Y?
Cofounding variable - Answer -those that are not assessed but obscure the relationship
between two measured variables
Experimental research - Answer -characterized as controlled test of cause-and-effect
relationship between variables
Independent variables - Answer -cause
Dependent variables - Answer -effect/outcome
R O1X O2 - Answer -O= measurements (survey)
X=message
R=random assignment
One Shot Case Study - Answer -X O1, Expose to message and ask their opinion
Pretest - Posttest Control Group Design - Answer -Group 1 R O1 X O2
Group 2 R O1 O2
(Group 2 is the control, not exposed to message)
-look at difference between O1 group 1 &2 & difference between O1 and O2
-weakness- group 2 might say it is a waste of time
-problem with pretest = pretest can tip off about topic
Posttest Only Control Group Design - Answer -Group 1 R X O1
Group 2 R O2
-no pretest
-randomization
-no observer 1 before treatment
-efficient
-how much group 1 moves
-Strength: eliminate pretest -more naturalistic
-Weakness: cant tell the within subject change b/c of no pretest -dont know if O1 was
b/c of prior knowledge
