Salesforce Certified Pardot Consultant Exam
COMPLETE NEWEST QUESTIONS AND VERIFIED
SOLUTIONS LATEST UPDATE THIS YEAR
QUESTION: A Soft Bounce is an email that is recognized by the recipient's mail server but is
returned to the sender because the recipient's mailbox is full or the mail server is temporarily
unavailable. A soft bounce message may be deliverable at another time or may be forwarded
manually by the network administrator in charge of redirecting mail on the recipient's domain. -
ANSWER-What is a soft bounce?
QUESTION: A Hard Bounce is an email that permanently bounced back to the sender because
the address is invalid. A hard bounce might occur because the domain name doesn't exist or
because the recipient is unknown. Some mail servers may hard bounce an email address if the
message received is suspected as spam. - ANSWER-What is a hard bounce?
1
, Page 2 of 66
QUESTION: In business-to-business marketing, anything below 10% is considered a good
bounce rate. - ANSWER-What is a good bounce rate?
QUESTION: A bounce message (or code) is a reply from the receiving mail server describing why
the email was not delivered. - ANSWER-What do bounce codes mean?
QUESTION: anything starting with http://, https:// or a variable tag like %%unsubscribe%% -
ANSWER-Which links get tracked in a Pardot email?
QUESTION: A person that has been tracked using the Pardot tracking code but does not have an
email address. - ANSWER-What is a visitor?
QUESTION: Through a form or form handler. - ANSWER-How are visitors converted to
prospects?
QUESTION: Form handlers allow you to use your own form but post the data to Pardot -
ANSWER-What are form handlers?
2
, Page 3 of 66
Custom Roles allow you to provide specific abilities to a user or users. - ANSWER-What are
custom roles?
QUESTION: creating, viewing/editing, deleting, and reporting of a specific Pardot feature or
functionality - ANSWER-What are the main abilities of custom roles?
QUESTION: 1. During the import process
2. Directly from the user record - ANSWER-What are 2 ways to define a user's role?
QUESTION: Security limits are used to limit
-Max number of emails the person can send
-Max number of prospects the person can export
-Max number of records someone can import - ANSWER-what are user role security limits?
3
, Page 4 of 66
QUESTION: A CNAME gives visitors a seamless transition when traveling between pages and
forms that you host and Pardot-hosted campaign elements such as landing pages and search
results. The Alias is also used for any individually tracked links sent out in emails to your
prospects. - ANSWER-What is a CNAME?
QUESTION: An Express Export includes all default prospect fields, scores and grades but does
not include custom fields. - ANSWER-What is an express export?
QUESTION: Full Exports include all default prospect fields, scores, grades, and custom fields. -
ANSWER-What is a full export?
QUESTION: Pardot's custom redirects allow you to track any link on your website or a third
party site (for example, a link your Twitter page, a banner ad on a third party site, etc.). -
ANSWER-What is a custom redirect?
QUESTION: - banner ads
- social sharing
4