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, MULTIMEDIA UNIVERSITY OF KENYA
Riding on Technology, Inspiring Innovation
P.O. BOX 15653–00503, NAIROBI, KENYA. MAGADI ROAD,
Tel. +254 20 2071391/2/3, Fax: +254 20 2071247
(MMU IS ISO 9001:2015 CERTIFIED)
FACULTY OF MEDIA & COMMUNICATION
FUNDRAISING AND PROPOSAL WRITING
4TH YEAR 1ST SEMESTER
NAME: CHELABAN JUNE DIKE
ADM: MCS-234-195/2022M2
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, TABLE OF CONTENTS
TABLE OF CONTENTS ................................................................................................................ 4
DECLARATION ............................................................................................................................ 6
ACKNOWLEDGMENTS .............................................................................................................. 7
ACRONYMS .................................................................................................................................. 9
SECTION A:................................................................................................................................. 11
1. FUNDRAISING PLAN ANATOMY ................................................................................. 11
a) GOAL ................................................................................................................................ 11
b) MISSION ........................................................................................................................... 11
c) VISION .............................................................................................................................. 11
d) STRATEGY STATEMENT .............................................................................................. 11
TIMELINE AND ACTIVITIES ................................................................................................... 16
SECTION B .................................................................................................................................. 18
STEP 1: AGREEING ON THE PROBLEM ................................................................................ 18
a) Involving all stakeholders .................................................................................................. 18
The Women of Tiaty Constituency ....................................................................................... 18
Healthcare Professionals........................................................................................................ 19
Sponsors and funding Agencies; ........................................................................................... 19
Government Agencies ........................................................................................................... 20
Educational Institutions ......................................................................................................... 20
Non-Governmental Organizations (NGOs) ........................................................................... 21
b) Defining the problem ......................................................................................................... 21
c) Describing the impact of the problem ................................................................................ 22
d) Investigating Possible Causes of The Problem .................................................................. 22
STEP 2: DESCRIBING WHAT WE HOPED TO ACHIEVE ..................................................... 23
a). Measuring Success in Outputs and Outcomes ..................................................................... 23
b) How we reached our outcomes ............................................................................................. 25
We used the ways below to achieve our outcomes ............................................................... 25
c) Identifying the expected outcomes .................................................................................... 25
d)Measuring, recording/documenting the result of the project ................................................. 26
1. e) Focusing on end results.................................................................................................. 27
STEP 3: DESIGNING THE PROGRAM/PROJECT PATH ....................................................... 27
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, MULTIMEDIA UNIVERSITY OF KENYA
Riding on Technology, Inspiring Innovation
P.O. BOX 15653–00503, NAIROBI, KENYA. MAGADI ROAD,
Tel. +254 20 2071391/2/3, Fax: +254 20 2071247
(MMU IS ISO 9001:2015 CERTIFIED)
FACULTY OF MEDIA & COMMUNICATION
FUNDRAISING AND PROPOSAL WRITING
4TH YEAR 1ST SEMESTER
NAME: CHELABAN JUNE DIKE
ADM: MCS-234-195/2022M2
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, TABLE OF CONTENTS
TABLE OF CONTENTS ................................................................................................................ 4
DECLARATION ............................................................................................................................ 6
ACKNOWLEDGMENTS .............................................................................................................. 7
ACRONYMS .................................................................................................................................. 9
SECTION A:................................................................................................................................. 11
1. FUNDRAISING PLAN ANATOMY ................................................................................. 11
a) GOAL ................................................................................................................................ 11
b) MISSION ........................................................................................................................... 11
c) VISION .............................................................................................................................. 11
d) STRATEGY STATEMENT .............................................................................................. 11
TIMELINE AND ACTIVITIES ................................................................................................... 16
SECTION B .................................................................................................................................. 18
STEP 1: AGREEING ON THE PROBLEM ................................................................................ 18
a) Involving all stakeholders .................................................................................................. 18
The Women of Tiaty Constituency ....................................................................................... 18
Healthcare Professionals........................................................................................................ 19
Sponsors and funding Agencies; ........................................................................................... 19
Government Agencies ........................................................................................................... 20
Educational Institutions ......................................................................................................... 20
Non-Governmental Organizations (NGOs) ........................................................................... 21
b) Defining the problem ......................................................................................................... 21
c) Describing the impact of the problem ................................................................................ 22
d) Investigating Possible Causes of The Problem .................................................................. 22
STEP 2: DESCRIBING WHAT WE HOPED TO ACHIEVE ..................................................... 23
a). Measuring Success in Outputs and Outcomes ..................................................................... 23
b) How we reached our outcomes ............................................................................................. 25
We used the ways below to achieve our outcomes ............................................................... 25
c) Identifying the expected outcomes .................................................................................... 25
d)Measuring, recording/documenting the result of the project ................................................. 26
1. e) Focusing on end results.................................................................................................. 27
STEP 3: DESIGNING THE PROGRAM/PROJECT PATH ....................................................... 27
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