Summary Destination Theory (minor DM1)

Lecture C: Destination Theory
Table of Contents
Learning goals....................................................................................................................2
Social media marketing......................................................................................................3
Influencer marketing..........................................................................................................8
DMO terms and definitions.................................................................................................9
DMO challenges...............................................................................................................10
Destination competitiveness.............................................................................................10

, Learning goals
The student can explain and provide examples of what the model is used for.

The student can identify and relate Core Resources and Attractors to a destination.

The student can explain Supporting Factors and Resources.

The student can explain Destination Management.

The student can explain Supporting Policy and Planning.




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