HMGT 450 MIDTERM EXAM QUESTIONS AND
ANSWERS 100% CORRECT
A question or statement that asks for the sale is called a _____ close - ANSWER major
Salespeople should minimize the time they spend on: - ANSWER routine paperwork
What kind of call is used to determine whether prospects need or can afford the products and
services that the property offers? - ANSWER qualifying call
Tour operators usually make the lodging decision for groups of international leisure travelers;
because of this, they usually: - ANSWER look for convenient locations and good service
In advertising for international travelers, you can include the proximity of your property to a
gateway city. What is a gateway city? - ANSWER a city with an airport that handles direct
flights from other countries
One trend in attracting the honeymooner market is the ____ wedding, which involves couples
traveling got a specific location for both the wedding ceremony and the honeymoon -
ANSWER destination
A form of publicity that involves using celebrities and ordinary "real people" to try new
products and spread the word about them by talking to friends, posting comments on the
, Internet, and so on is called: - ANSWER buzz marketing
What is typically the most important factor for women travelers when choosing a hotel? -
ANSWER security
Which of the following criteria is of little importance to relocating businesspeople who are
selecting an all-suite or extended-stay property? - ANSWER pool and exercise facilities
There are two basic choices a property has when positioning itself. A property can directly
compare itself with the competition and strive to compete directly for a particular market
share, or: - ANSWER identify a need in the marketplace and fulfill that need before the
competition does
A restaurant manager charts covers sold before and after a planned promotional campaign.
This chart is a critical part of which of the following steps in the marketing planning cycle? -
ANSWER evaluating the marketing plan
Which of the following statements about determining marketing objectives is TRUE? -
ANSWER objectives for each market segment revenue center should be specific and
measurable
Sarah, a salesperson for the 8th Avenue Hotel - ANSWER socializer
What is one of the purposes of sales incentive programs? - ANSWER to reduce sales staff
ANSWERS 100% CORRECT
A question or statement that asks for the sale is called a _____ close - ANSWER major
Salespeople should minimize the time they spend on: - ANSWER routine paperwork
What kind of call is used to determine whether prospects need or can afford the products and
services that the property offers? - ANSWER qualifying call
Tour operators usually make the lodging decision for groups of international leisure travelers;
because of this, they usually: - ANSWER look for convenient locations and good service
In advertising for international travelers, you can include the proximity of your property to a
gateway city. What is a gateway city? - ANSWER a city with an airport that handles direct
flights from other countries
One trend in attracting the honeymooner market is the ____ wedding, which involves couples
traveling got a specific location for both the wedding ceremony and the honeymoon -
ANSWER destination
A form of publicity that involves using celebrities and ordinary "real people" to try new
products and spread the word about them by talking to friends, posting comments on the
, Internet, and so on is called: - ANSWER buzz marketing
What is typically the most important factor for women travelers when choosing a hotel? -
ANSWER security
Which of the following criteria is of little importance to relocating businesspeople who are
selecting an all-suite or extended-stay property? - ANSWER pool and exercise facilities
There are two basic choices a property has when positioning itself. A property can directly
compare itself with the competition and strive to compete directly for a particular market
share, or: - ANSWER identify a need in the marketplace and fulfill that need before the
competition does
A restaurant manager charts covers sold before and after a planned promotional campaign.
This chart is a critical part of which of the following steps in the marketing planning cycle? -
ANSWER evaluating the marketing plan
Which of the following statements about determining marketing objectives is TRUE? -
ANSWER objectives for each market segment revenue center should be specific and
measurable
Sarah, a salesperson for the 8th Avenue Hotel - ANSWER socializer
What is one of the purposes of sales incentive programs? - ANSWER to reduce sales staff
