MARKETING 4440 EXAM QUESTIONS
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Which of the following is FALSE?
a. A study to gauge the properties of a material for its suitability to manufacture a particular
product is market research.
b. An attempt to determine the most efficient allocation of funding to various promotional
activities is an example of marketing research.
c. A survey designed to identify the characteristics of light, average, and heavy users of
detergent is an example of marketing research.
d. Videotaping computer users to understand the context of software use is an example of
marketing research.
e. Visiting various restaurants and sampling different menu items in preparation for opening a
new restaurant is an example of marketing research. - ANS a. A study to gauge the properties
of a material for its suitability to manufacture a particular product is market research.
Secondary data rarely fit perfectly the researchers particular problem. The most important
reason for the lack of fit is(are)
a. out-of-data statistics, differences in units of measurement, differences in class boundaries.
b. differences in units of measurement, theories of measurement, and class boundaries.
c. differences in evaluations of what is important.
d. the volume of data provided is too large.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,e. differences in collection method and research design. - ANS a. out-of-data statistics,
differences in units of measurement, differences in class boundaries.
The main purpose of discovery-oriented marketing research is to:
a. decide what to do about a planned change.
b. find out what is happening and why.
c. try out a new product in a test market.
d. describe changes in the internal environment.
e. capture and evaluate a new idea. - ANS b. find out what is happening and why.
It is important to meet with the client at the earliest stages of the research project so that:
a. an appropriate budget can be established.
b. the researcher(s) and client can begin to develop rapport and trust.
c. research methods can be selected in time to meet project deadlines.
d. the researcher(s) can get as much as background information as possible.
e. Both b and d - ANS e. Both b and d
A source of secondary data that presents data , often in abstracted form, secured from the
originator of the data is known as a(n)
a. mediated source
b. secondary source
c. third-party source
d. primary source
e. abstractive source - ANS b. secondary source
Which of the following is TRUE for marketing research ethics?
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, a. All research methods that are legal are ethical
b. Sugging is ethical under certain conditions.
c. A research method may be unethical even if it is legal
d. Advocacy research is not necessarily unethical
e. A research method may be ethical even if it is illegal - ANS c. A research method may be
unethical even if it is legal
A focus group:
a. consists of an interviewer and a subject discussing a single topic of interest.
b. is not useful for testing hypothesis.
c. typically consists of four to six members
d. requires selecting members with different socioeconomic
e. involves having subjects fill out a survey on one topic - ANS b. is not useful for testing
hypothesis.
A difficulty inherent in the focus group research technique is:
a. results are often hard to interpret
b. discussions tend to exhibit the "snowball effect"
c. ideas often appear "out of the blue"
d. participants can become so involved that they expose their personal feelings
e. responses are often less often less conventional than in more structured settings. - ANS a.
results are often hard to interpret
Which of the following is TRUE?
a. The decision problem is synonymous with the research problem
b. The decision problem involves determining what information to provide and how that
information can best be secured
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Which of the following is FALSE?
a. A study to gauge the properties of a material for its suitability to manufacture a particular
product is market research.
b. An attempt to determine the most efficient allocation of funding to various promotional
activities is an example of marketing research.
c. A survey designed to identify the characteristics of light, average, and heavy users of
detergent is an example of marketing research.
d. Videotaping computer users to understand the context of software use is an example of
marketing research.
e. Visiting various restaurants and sampling different menu items in preparation for opening a
new restaurant is an example of marketing research. - ANS a. A study to gauge the properties
of a material for its suitability to manufacture a particular product is market research.
Secondary data rarely fit perfectly the researchers particular problem. The most important
reason for the lack of fit is(are)
a. out-of-data statistics, differences in units of measurement, differences in class boundaries.
b. differences in units of measurement, theories of measurement, and class boundaries.
c. differences in evaluations of what is important.
d. the volume of data provided is too large.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,e. differences in collection method and research design. - ANS a. out-of-data statistics,
differences in units of measurement, differences in class boundaries.
The main purpose of discovery-oriented marketing research is to:
a. decide what to do about a planned change.
b. find out what is happening and why.
c. try out a new product in a test market.
d. describe changes in the internal environment.
e. capture and evaluate a new idea. - ANS b. find out what is happening and why.
It is important to meet with the client at the earliest stages of the research project so that:
a. an appropriate budget can be established.
b. the researcher(s) and client can begin to develop rapport and trust.
c. research methods can be selected in time to meet project deadlines.
d. the researcher(s) can get as much as background information as possible.
e. Both b and d - ANS e. Both b and d
A source of secondary data that presents data , often in abstracted form, secured from the
originator of the data is known as a(n)
a. mediated source
b. secondary source
c. third-party source
d. primary source
e. abstractive source - ANS b. secondary source
Which of the following is TRUE for marketing research ethics?
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, a. All research methods that are legal are ethical
b. Sugging is ethical under certain conditions.
c. A research method may be unethical even if it is legal
d. Advocacy research is not necessarily unethical
e. A research method may be ethical even if it is illegal - ANS c. A research method may be
unethical even if it is legal
A focus group:
a. consists of an interviewer and a subject discussing a single topic of interest.
b. is not useful for testing hypothesis.
c. typically consists of four to six members
d. requires selecting members with different socioeconomic
e. involves having subjects fill out a survey on one topic - ANS b. is not useful for testing
hypothesis.
A difficulty inherent in the focus group research technique is:
a. results are often hard to interpret
b. discussions tend to exhibit the "snowball effect"
c. ideas often appear "out of the blue"
d. participants can become so involved that they expose their personal feelings
e. responses are often less often less conventional than in more structured settings. - ANS a.
results are often hard to interpret
Which of the following is TRUE?
a. The decision problem is synonymous with the research problem
b. The decision problem involves determining what information to provide and how that
information can best be secured
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
