MGT 325-001 PRINCIPLE OF SPORTS
BUSINESS FINAL EXAM QUESTIONS
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Promotion - ANS 1. Communicating with consumers and educating them.
2. Promotion applied to the sports industry is defined as the function of informing and
influencing people about the sports company.
Sport promotional mix - ANS The most important elements of the sports promotions ( also
sport promotional mix ) include
- Advertising
- Sponsorship
- Public relations
- Licensing
- Personal Selling
Advertising - ANS One-way paid messages about the sport product.
- Internet & Social media
- Newspaper
- Magazines
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, - Tv
- Radio/Scoreboards
- In-arena signage
- Schedule cards
- Programs
- Posters
Reach and Frequency - ANS Reach; refers to identification of potential consumers
Frequency; relates to the number of exposures required to access the consumer
Exchange theory - ANS Corporations provide money, products, or services to sport
organizations or events.
- In return, sport orgs or events provide rights and benefits of association
Sponsorship - ANS Offer the corporate sponsor and the sport brand to project their image,
increase in audience, and amplify the number and quality of media opportunities
May include but are not limited;
- Use sport organization or event logo, name or trademark
- Exclusive use of the product
- Exclusive association within a product or service category
- Exclusive association with the event or facility
Publicity - ANS Focus on the use of unpaid, non personal promotion of a sport, product, or
service through a third party that publishes print media or presents information through radio,
tv, or the internet
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
BUSINESS FINAL EXAM QUESTIONS
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Promotion - ANS 1. Communicating with consumers and educating them.
2. Promotion applied to the sports industry is defined as the function of informing and
influencing people about the sports company.
Sport promotional mix - ANS The most important elements of the sports promotions ( also
sport promotional mix ) include
- Advertising
- Sponsorship
- Public relations
- Licensing
- Personal Selling
Advertising - ANS One-way paid messages about the sport product.
- Internet & Social media
- Newspaper
- Magazines
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, - Tv
- Radio/Scoreboards
- In-arena signage
- Schedule cards
- Programs
- Posters
Reach and Frequency - ANS Reach; refers to identification of potential consumers
Frequency; relates to the number of exposures required to access the consumer
Exchange theory - ANS Corporations provide money, products, or services to sport
organizations or events.
- In return, sport orgs or events provide rights and benefits of association
Sponsorship - ANS Offer the corporate sponsor and the sport brand to project their image,
increase in audience, and amplify the number and quality of media opportunities
May include but are not limited;
- Use sport organization or event logo, name or trademark
- Exclusive use of the product
- Exclusive association within a product or service category
- Exclusive association with the event or facility
Publicity - ANS Focus on the use of unpaid, non personal promotion of a sport, product, or
service through a third party that publishes print media or presents information through radio,
tv, or the internet
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
