MKT 5360 TEST 1 REVIEW EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS LATEST VERSION 2025/2026.
Qualitative research typically lends itself to more fundamental, open-ended questions -
ANS True
Which of the following BEST describes empathy building? - ANS A research approach that
uses observations of consumers as they conduct routine activities looking for "pain points" and
frustrations
You work for an online retailer. Your company is eager to understand how its customers navigate
the website and their pain points. Your team has been tasked with understanding this issue and
one of your team members just learned about human-centered design and design thinking. She
is very eager to undertake research of this nature to answer the question.
Organize the steps she must follow in the design thinking process: - ANS 1.
Empathize with the customer, determine his or her jobs to be done and identify the specific
needs that arise in different contexts.
2.
Define the problem that should be solved based on the customer's job-to-be perspective
3.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Ideating for solutions brings up for potential ideas
4.
Develop prototypes
5.
Test the prototyped solutions
Which of the following is NOT a characteristic of Ethnographic interviews (or in-depth
interviews) - ANS The interviewer uses a predetermined set of closed-ended questions.
Match the respective method with its correct definition - ANS Ethnographic observations:
Field work that is used to help build assumptions and hunches about people's needs. As a
researcher, you stay in the background and capture all what the target person does.
Ethnographic interviews:
This method helps the researchers to gain a deeper understanding of why people do things they
way they do them.
The ideal research methods to understand the jobs that customers are trying to get done are
closed-ended survey questions, or data bases where researchers can find information about
trends and population characteristics that fit their target market. - ANS False
Can I follow up with you when we build a solution to [problem]? - ANS Good question
Do you know anyone else experiencing a similar [problem] - ANS Good question
How much would you pay for a solution to [problem]? - ANS Bad question
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
QUESTIONS WITH 100% CORRECT
ANSWERS LATEST VERSION 2025/2026.
Qualitative research typically lends itself to more fundamental, open-ended questions -
ANS True
Which of the following BEST describes empathy building? - ANS A research approach that
uses observations of consumers as they conduct routine activities looking for "pain points" and
frustrations
You work for an online retailer. Your company is eager to understand how its customers navigate
the website and their pain points. Your team has been tasked with understanding this issue and
one of your team members just learned about human-centered design and design thinking. She
is very eager to undertake research of this nature to answer the question.
Organize the steps she must follow in the design thinking process: - ANS 1.
Empathize with the customer, determine his or her jobs to be done and identify the specific
needs that arise in different contexts.
2.
Define the problem that should be solved based on the customer's job-to-be perspective
3.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Ideating for solutions brings up for potential ideas
4.
Develop prototypes
5.
Test the prototyped solutions
Which of the following is NOT a characteristic of Ethnographic interviews (or in-depth
interviews) - ANS The interviewer uses a predetermined set of closed-ended questions.
Match the respective method with its correct definition - ANS Ethnographic observations:
Field work that is used to help build assumptions and hunches about people's needs. As a
researcher, you stay in the background and capture all what the target person does.
Ethnographic interviews:
This method helps the researchers to gain a deeper understanding of why people do things they
way they do them.
The ideal research methods to understand the jobs that customers are trying to get done are
closed-ended survey questions, or data bases where researchers can find information about
trends and population characteristics that fit their target market. - ANS False
Can I follow up with you when we build a solution to [problem]? - ANS Good question
Do you know anyone else experiencing a similar [problem] - ANS Good question
How much would you pay for a solution to [problem]? - ANS Bad question
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
