MKTG 121 EXAM 1 QUESTIONS WITH
100% CORRECT ANSWERS LATEST
VERSION 2025/2026.
Which of the following is not done by marketing research? - ANS Based on the information
deciding to terminate a product or service that is not meeting organizational goals.
Which of the following can be categorized as a research on actions on the market? -
ANS Product Research, Pricing Research, Promotion Research, Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing research? -
ANS Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their male customers
have a poor self-concept and tend to be introverted? - ANS The research results would not be
useful.
Which of the following is not a benefit of the Internet for marketing research? - ANS More
rapid access to business intelligence, facilitates follow-up studies, slashes many cost-related
activities in the research process and improves response rates over mail surveys.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which of the following is not one of the costs that can be reduced by conducting marketing
research online? - ANS Survey programming costs.
A recent university study suggests that spectators of sporting events have higher levels of
involvement with the products being advertised when the home team is winning. What type of
research is this? - ANS Basic research.
Most marketing research studies which aim to assist a company with its marketing function are
categorized as ___________ research. - ANS Applied.
The accumulation and analysis of massive quantities of information is referred to as: -
ANS Big Data Analytics
The breakthrough for big data came when new algorithms were created to analyze ______ and
free-form data. - ANS Unstructured.
Which of the following is not characteristic of secondary data? - ANS Observation data
collected for the project at hand.
Which of the following would not be a source of internally generated secondary data? -
ANS Annual Reports, Reports to stockholders, sales data, customer profiles, purchase
patterns, product testing results, house periodicals composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? - ANS Secondary data may be
obtained in all formats desired by the researcher.
Which of the following is not a limitation of secondary data? - ANS Lack of Availability
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
100% CORRECT ANSWERS LATEST
VERSION 2025/2026.
Which of the following is not done by marketing research? - ANS Based on the information
deciding to terminate a product or service that is not meeting organizational goals.
Which of the following can be categorized as a research on actions on the market? -
ANS Product Research, Pricing Research, Promotion Research, Distribution Channel Research
Which of the following might provide a good reason not to conduct marketing research? -
ANS Decision making data already exist.
Why would a bank not interested in a study that would tell them which of their male customers
have a poor self-concept and tend to be introverted? - ANS The research results would not be
useful.
Which of the following is not a benefit of the Internet for marketing research? - ANS More
rapid access to business intelligence, facilitates follow-up studies, slashes many cost-related
activities in the research process and improves response rates over mail surveys.
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Which of the following is not one of the costs that can be reduced by conducting marketing
research online? - ANS Survey programming costs.
A recent university study suggests that spectators of sporting events have higher levels of
involvement with the products being advertised when the home team is winning. What type of
research is this? - ANS Basic research.
Most marketing research studies which aim to assist a company with its marketing function are
categorized as ___________ research. - ANS Applied.
The accumulation and analysis of massive quantities of information is referred to as: -
ANS Big Data Analytics
The breakthrough for big data came when new algorithms were created to analyze ______ and
free-form data. - ANS Unstructured.
Which of the following is not characteristic of secondary data? - ANS Observation data
collected for the project at hand.
Which of the following would not be a source of internally generated secondary data? -
ANS Annual Reports, Reports to stockholders, sales data, customer profiles, purchase
patterns, product testing results, house periodicals composed by company
personnel for communication to employee, customers, or others.
Which of the following is not an advantage of secondary data? - ANS Secondary data may be
obtained in all formats desired by the researcher.
Which of the following is not a limitation of secondary data? - ANS Lack of Availability
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
