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Nominal data that represents things, mutually exclusive labels without any
numerical value.
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Example name, gender, product types
, Characteristics of Visualization Types - Media
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Exploratory - Analytics and visualization software
Explanatory - Presentation tools that support great design
Types of Data - Quantitative Data
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Numerical data that can be aggregated and measured.
Discrete Predefined at exact points, no "in between"
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Example you can have 175 patients but not 175.5 patients in a hospital,
number of pageviews on a website
Continuous Infinite number of possible intermediate values.
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Example sales, profit, height
Explanatory Aspects
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•Presenting findings everyday visualizations
•Focus is on charts that concisely and simply convey the message
•Design aesthetic and color theory plays a role
•Example: Your managers ask you to build a report to show that firm