MIDTERM SCM 310 EXAM QUESTIONS
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Customer success strategies are unique because they focus on ____________________. -
ANS Helping customers solve problems and achieve success in the marketplace.
As you employ a customer-success strategy, your goal is to find ways to use your company's
distinctive skills to help customers solve their own problems and improve their own capabilities
- ANS True
What are your viable options when a key customer does not value your distinctive
competencies? - ANS Persuade the customer to think differently—i.e., to value your
competencies.
Abandon the customer and dedicate resources to other customers.
The key to managing relationships to achieve customer success is __________________? -
ANS To align your distinctive competencies with customers' success factors.
Customer relationship management systems (CRM) can help you develop customer profiles,
which is something completely distinct from and unrelated to customer segmentation. -
ANS False
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Customer relationship management systems (CRM) can help you develop customer profiles,
which is an advanced form of customer segmentation. - ANS True
Which of the following tools are bricks-and-mortar stores commonly using to improve data
capture and customer profiling?a. RFID - ANS Loyalty Cards
Self-scan Technology (e.g., Scan & Go)
Big data gets its name from the reality that about 90% of the world's data was created in the
past two years—a fact that is changing the way companies view and manage data.. -
ANS True
If you are employed in purchasing, you need to become an expert on which of the following? -
ANS Resources
Suppliers
Processes
One reason that those employed in purchasing need to understand processes is: - ANS to
understand the purchasing process
to understand the manufacturing process (if applicable)
Buying things for a company (purchasing) is just like buying things for yourself - ANS False
Some of the effective ways that purchasing can help an organization compete include which of
the following? - ANS Get the best resources available in order to compete based on cost,
quality and innovation
Make sure you have enough supplies so that you don't have to shut the factory down
Prior to WWII, purchasing was primarily a clerical function in most organizations. - ANS True
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
WITH 100% CORRECT ANSWERS
LATEST VERSION 2025/2026.
Customer success strategies are unique because they focus on ____________________. -
ANS Helping customers solve problems and achieve success in the marketplace.
As you employ a customer-success strategy, your goal is to find ways to use your company's
distinctive skills to help customers solve their own problems and improve their own capabilities
- ANS True
What are your viable options when a key customer does not value your distinctive
competencies? - ANS Persuade the customer to think differently—i.e., to value your
competencies.
Abandon the customer and dedicate resources to other customers.
The key to managing relationships to achieve customer success is __________________? -
ANS To align your distinctive competencies with customers' success factors.
Customer relationship management systems (CRM) can help you develop customer profiles,
which is something completely distinct from and unrelated to customer segmentation. -
ANS False
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Customer relationship management systems (CRM) can help you develop customer profiles,
which is an advanced form of customer segmentation. - ANS True
Which of the following tools are bricks-and-mortar stores commonly using to improve data
capture and customer profiling?a. RFID - ANS Loyalty Cards
Self-scan Technology (e.g., Scan & Go)
Big data gets its name from the reality that about 90% of the world's data was created in the
past two years—a fact that is changing the way companies view and manage data.. -
ANS True
If you are employed in purchasing, you need to become an expert on which of the following? -
ANS Resources
Suppliers
Processes
One reason that those employed in purchasing need to understand processes is: - ANS to
understand the purchasing process
to understand the manufacturing process (if applicable)
Buying things for a company (purchasing) is just like buying things for yourself - ANS False
Some of the effective ways that purchasing can help an organization compete include which of
the following? - ANS Get the best resources available in order to compete based on cost,
quality and innovation
Make sure you have enough supplies so that you don't have to shut the factory down
Prior to WWII, purchasing was primarily a clerical function in most organizations. - ANS True
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
