WGU C201 – MARKETING EXAM
QUESTIONS WITH 100% CORRECT
ANSWERS L LATEST VERSION 2025/2026.
Marketing - ANS Set process for creating, communicating, and delivering value to customers.
Steps for developing marketing strategy - ANS 1. study and analyze potential target markets
2. Create a marketing mix to satisfy the chosen market
Utility definition
3 types of utility - ANS ability of a good or service to satisfy the wants and needs of
customers
-time utility
-place utility
-ownership utility
Time utility - ANS making a good available to customers when they want to purchase it.
Place utility - ANS making a good in location convenient to customers
Ownership utility - ANS an orderly transfer of goods and services from the seller to the buyer
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, 2 Sources of research data - ANS -Primary data - gathered first hand. customer surveys
-Secondary data - previously published data. government publications are good source of this
Interpersonal determinants of consumer behavior - ANS cultural influences
family influences
social influences
Personal Determinants of consumer behavior - ANS Needs and motives, perceptions,
attitudes, learning, self-concept
Relationship Marketing and its benefits - ANS develops and maintains long-term relationships
with customers, suppliers, and employees. Seeks customer satisfaction.
-lower costs and higher profits
-higher lifetime value of customer
Frequency Marketing - ANS frequent buyer programs
Affinity Marketing Program - ANS builds emotional links with customers. ex. credit cards
having logos of favorite charities or sports teams
Comarketing - ANS to businesses market each other's products.
Cobranding - ANS When two businesses link their names to a single product
4 types of market segmentation - ANS geographical
demographic
psyhocographic
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
QUESTIONS WITH 100% CORRECT
ANSWERS L LATEST VERSION 2025/2026.
Marketing - ANS Set process for creating, communicating, and delivering value to customers.
Steps for developing marketing strategy - ANS 1. study and analyze potential target markets
2. Create a marketing mix to satisfy the chosen market
Utility definition
3 types of utility - ANS ability of a good or service to satisfy the wants and needs of
customers
-time utility
-place utility
-ownership utility
Time utility - ANS making a good available to customers when they want to purchase it.
Place utility - ANS making a good in location convenient to customers
Ownership utility - ANS an orderly transfer of goods and services from the seller to the buyer
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, 2 Sources of research data - ANS -Primary data - gathered first hand. customer surveys
-Secondary data - previously published data. government publications are good source of this
Interpersonal determinants of consumer behavior - ANS cultural influences
family influences
social influences
Personal Determinants of consumer behavior - ANS Needs and motives, perceptions,
attitudes, learning, self-concept
Relationship Marketing and its benefits - ANS develops and maintains long-term relationships
with customers, suppliers, and employees. Seeks customer satisfaction.
-lower costs and higher profits
-higher lifetime value of customer
Frequency Marketing - ANS frequent buyer programs
Affinity Marketing Program - ANS builds emotional links with customers. ex. credit cards
having logos of favorite charities or sports teams
Comarketing - ANS to businesses market each other's products.
Cobranding - ANS When two businesses link their names to a single product
4 types of market segmentation - ANS geographical
demographic
psyhocographic
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
