MARKETING IN THE DIGITAL ERA D373
WGU OA EXAM QUESTIONS WITH 100%
CORRECT ANSWERS LATEST VERSION
2025/2026.
Target customers - ANS Customers based on a predefined geographic boundary
Market segmentation - ANS Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
Psychographic - ANS Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral - ANS The way customers go through their decision making and buying processes,
including attitudes towards the brand, the way they use it, and their knowledge base
What is marketing? - ANS The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and society
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Marketing Coordinator - ANS Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
Marketing Director - ANS Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the organization, with
7-10 years of experience
Vice President - ANS Senior-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and the organization, with 11-
15 years of experience
Chief Marketing Officer - ANS Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANS Chief marketing officer
What is the traditional marketing mix? - ANS Product, price, place, promotion
What is the expanded marketing mix? - ANS Product, price, place, promotion people,process,
physical evidence
Strategy - ANS Represents what the company intends to do
Execution - ANS Represents how the company intends to do it
Prospects - ANS Potential customers who haven't bought from the company yet
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Customers - ANS People who have bought from the company
Positioning - ANS The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
Conflict - ANS Occurs when different companies or competitors have conflicting goals
Buyer's Journey - ANS The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - ANS An identifiable and differentiated product, service, person, movement, etc.
Brand promise - ANS What a brand promises to deliver to a customer
Brand awareness - ANS Awareness of the existence of a brand
Brand positioning - ANS The unique place the brand occupies in the consumer's mind, linked
to benefits received
Brand relevance - ANS Occurs when there is only one relevant choice, making all other
brands irrelevant
Brand purpose - ANS The reason the brand exists, goes beyond just selling
Brand storytelling - ANS Expressing the mission, vision, values, and passion of a brand
through a narrative that draws in the audience
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
WGU OA EXAM QUESTIONS WITH 100%
CORRECT ANSWERS LATEST VERSION
2025/2026.
Target customers - ANS Customers based on a predefined geographic boundary
Market segmentation - ANS Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
Psychographic - ANS Focus on the intrinsic traits the target customer has, such as values,
personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and
opinions
Behavioral - ANS The way customers go through their decision making and buying processes,
including attitudes towards the brand, the way they use it, and their knowledge base
What is marketing? - ANS The set of institutions and processes for creating, communicating,
delivering, and exchanging offers that have value for customers, clients, partners, and society
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,Marketing Coordinator - ANS Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
Marketing Director - ANS Mid-level marketing position responsible for planning, executing,
and managing a variety of functions to deliver value to the customer and the organization, with
7-10 years of experience
Vice President - ANS Senior-level marketing position responsible for planning, executing, and
managing a variety of functions to deliver value to the customer and the organization, with 11-
15 years of experience
Chief Marketing Officer - ANS Top-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization, with 20+ years of experience
Who is responsible for ROI? (return on investments) - ANS Chief marketing officer
What is the traditional marketing mix? - ANS Product, price, place, promotion
What is the expanded marketing mix? - ANS Product, price, place, promotion people,process,
physical evidence
Strategy - ANS Represents what the company intends to do
Execution - ANS Represents how the company intends to do it
Prospects - ANS Potential customers who haven't bought from the company yet
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Customers - ANS People who have bought from the company
Positioning - ANS The culmination of the products, services, and experiences that a brand
provides to convey value and meet customer wants, needs, and expectations
Conflict - ANS Occurs when different companies or competitors have conflicting goals
Buyer's Journey - ANS The process a buyer goes through from recognizing a need or
opportunity to making a purchase decision and evaluating the post-purchase experience
Brand - ANS An identifiable and differentiated product, service, person, movement, etc.
Brand promise - ANS What a brand promises to deliver to a customer
Brand awareness - ANS Awareness of the existence of a brand
Brand positioning - ANS The unique place the brand occupies in the consumer's mind, linked
to benefits received
Brand relevance - ANS Occurs when there is only one relevant choice, making all other
brands irrelevant
Brand purpose - ANS The reason the brand exists, goes beyond just selling
Brand storytelling - ANS Expressing the mission, vision, values, and passion of a brand
through a narrative that draws in the audience
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
