What business sector generated the highest share of revenues in 2021? correct answers
fashion & leather goods
How many stores does LVMH manage? correct answers 5,500
Which was the first Perfume launched in 1947 by Christian Dior? correct answers Miss Dior
What are the key drivers for selective retailing maisons? correct answers - Constant
innovation
-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches & Jewelry division. correct answers
Tiffany & Co
Among the following activities, which one(s) can you find in the other activities sector ?
correct answers - Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics division? correct answers
STELLA by Stella McCartney
How many Maison are these with in the LVMH Group? correct answers More than 75
How many employees work at LVMH? correct answers 175,000
Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. correct
answers Rum
What are the core values of LVMH? correct answers - Creativity & Innovation
-Entrepreneurial Spirit
-Quest for excellence
-Sense of commitment
According to Bain & Company, by 2025 online sales will represent correct answers More
than 30% of the luxury sales
Select the appropriate sentences related to LVMH omnichannel strategy correct answers -
Omnichannel is a client - centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographic.
- Establishlising a smooth omnichannel customer experience requires cross collaboration
across all teams, departments, and through all activities from warehouses to stores.
Looking at distribution, is Brick and Mortar still important part of the luxury story? correct
answers Yes
, Which of the following statements are part of the 6 pillars of the LVMH business model?
correct answers - Sustaining savior faire
- Creating synergies
- Balance across business segments and locations
- Decentralized organization
Which characteristics may help to measure the luxuriousness of an offer? correct answers -
Price
- Quality
- Scarcity
- Signed by brands
What challenges can you be faced with when innovating in the luxury sector? correct answers
- Integrating the human sensibility within innovation
- Finding the right pace of innovation implementing all of the newest tech innovations
quickly
How are eco-conscious customers adapting their consumption? correct answers -
Rediscovering vintage products
-Rethinking the products as a service (rental) and not only a good to own
Consumers place a greater value on customised products because it answers their need for
uniqueness correct answers True
From creating value to expressing value-what are the key principles of luxury? correct
answers - Consumers have a range of consumption motivations
- Consumers tend to express their values through the brands they select
- Brands can become powerful personal branding tools as they project clear and strong values
- Brands can deliver higher perceived value to their customers by expressing own values.
What is one of the most important dimensions of Luxury for Serge Carreira? correct answers
True
Emotional value... correct answers is about the ability of brands to create affective responses
all the way to strong emotions of joy and pride, and to identify and nurture these emotions.
To remain relevant, what values must brands respect? correct answers - Sustainability
- Quality
- Inclusivity
Is sustainability the biggest challenge for the luxury industry? correct answers Yes, say
experts from Guerlain and Louis Vuitton
The environment is the key to the future of luxury. correct answers LVMH drives
biodiversity, climate change, traceability and circulating