Which of these Maisons is the oldest?
TAG HEUER
CHAUMET
ZENITH
HUBLOT correct answers Chaumet
What are the key drivers for Selective Retailing Maisons? correct answers Constant
innovation
Personalization of relationships
Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846?
Louis Vuitton
Loewe
Berluti
Rimowa correct answers Loewe
How many stores does LVMH manage? correct answers More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? Centralized Organization
Vertical Integration
Sustaining Savoir-faire
Organic Growth
Creating Synergies
Balance across business segments and geographies correct answers Centralized Organization
How many employees work at LVMH and how many are women? correct answers 213,000
employees out of which 71% are women
How many Maisons are part of the LVMH Group? correct answers More than 75
Which business sector at LVMH generated the highest share of revenues in 2023? correct
answers Fashion & Leather Goods
Which Maison of the Perfumes & Cosmetics division is the oldest?
Acqua di Parma
Guerlain
Officine Universelle Buly
Make Up For Ever correct answers Officine Universelle Buly
Where are the wine estates of the Moët Hennessy division located?
Only In Champagne and Bordeaux in France
In Champagne, Bordeaux, New Zealand, Australia, Argentina, Spain, India, and China
In Champagne, Bordeaux and Italy correct answers In Champagne, Bordeaux, New Zealand,
Australia, Argentina, Spain, India, and China
, Select the appropriate sentences related to LVMH omnichannel strategy
Select two proposals correct answers -Omnichannel is a client-centric approach aimed at
providing a consistent, qualitative, and seamless customer experience across all channels and
geographies.
-Establishing a smooth omnichannel customer experience requires cross-collaboration across
all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story?
correct answers Yes
According to Bain & Company, China will be the largest market for personal luxury goods in
2030. correct answers Agree
Select the characteristics that measure the luxuriousness of an offer? correct answers Price
Quality
Scarcity
Signed by brands
Personalized services
Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientele unique customer
experiences? correct answers By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
Luxury Industry in certain areas such as casualization, social media or values. correct
answers True
According to Bain & Company, by 2030, online sales will represent... correct answers 33%
of the luxury sales
What are the core values of LVMH? correct answers Creativity & Innovation
Entrepreneurial Spirit
Quest for Excellence
Sense of Commitment
Was Dior the first international LVMH brand to enter the Chinese market? correct answers
True
According to Agnès Vissoud from Louis Vuitton, Innovation in the Luxury Industry upholds
creativity and savoir-faire by influencing all stages of the value chain, from conception to
distribution, on top of sharing the Maison's history in new ways. correct answers True
Diversity refers to demographic difference or the ways that people differ from each other.
correct answers True
Sustainability and sustainable development can be seen as the ability to meet the needs of the
present without compromising the ability of future generations to meet their own needs.
correct answers Agree