Relationship Marketing
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marketing strategy with the goal of keeping individual customers over time
by offering them products that exactly meet their requirements
Leverage
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raising needed funds through borrowing to increase a firm's rate of return
Target Marketing
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marketing directed toward those groups (market segments) an organization
decides it can serve profitably
Finance
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the function in a business that acquires funds for the firm and manages
those funds within the firm
Pull Strategy
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promotional strategy in which heavy advertising and sales promotion
efforts are directed toward consumers so that they'll request the products
from retailers
, Capital Expenditures
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major investments in either tangible long-term assets such as land,
buildings, and equipment or intangible assets such as patents, trademarks,
and copyrights
Brand Awareness
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how quickly or easily a given brand name comes to mind when a product
category is mentioned
Unsecured Loan
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a loan that doesn't require any collateral
Mass Marketing
Give this one a try later!
Give this one a try later!
marketing strategy with the goal of keeping individual customers over time
by offering them products that exactly meet their requirements
Leverage
,Give this one a try later!
raising needed funds through borrowing to increase a firm's rate of return
Target Marketing
Give this one a try later!
marketing directed toward those groups (market segments) an organization
decides it can serve profitably
Finance
Give this one a try later!
the function in a business that acquires funds for the firm and manages
those funds within the firm
Pull Strategy
Give this one a try later!
promotional strategy in which heavy advertising and sales promotion
efforts are directed toward consumers so that they'll request the products
from retailers
, Capital Expenditures
Give this one a try later!
major investments in either tangible long-term assets such as land,
buildings, and equipment or intangible assets such as patents, trademarks,
and copyrights
Brand Awareness
Give this one a try later!
how quickly or easily a given brand name comes to mind when a product
category is mentioned
Unsecured Loan
Give this one a try later!
a loan that doesn't require any collateral
Mass Marketing
Give this one a try later!
