Inleiding onderzoek
Onderzoek Zara
Hogeschool Leiden - Communicatie 1C
Docent:
Datum: 29-01-2025
Aantal woorden: probleemformulering: 141
theoretisch kader: 1270
, Inhoudsopgaven
Probleemformulering............................................................................................................. 2
Aanleiding...........................................................................................................................2
De probleemstelling............................................................................................................2
De doelstelling....................................................................................................................2
Theoretisch kader.................................................................................................................. 3
Inleiding.............................................................................................................................. 3
1. Employer Branding - Backhaus & Tikoo.........................................................................3
2. Service-Profit Chain - John Heskett............................................................................... 3
3. Twee-factoren-theorie - Herzberg.................................................................................. 4
Verbetervoorstel.....................................................................................................................4
Literatuurlijst.......................................................................................................................... 7
Bijlage..................................................................................................................................... 8
Bijlage 1. theoriematrix:............................................................................................................8
Bijlage 2. Employer branding..................................................................................................11
Bijlage 3. Service profit chain................................................................................................. 11
1
Onderzoek Zara
Hogeschool Leiden - Communicatie 1C
Docent:
Datum: 29-01-2025
Aantal woorden: probleemformulering: 141
theoretisch kader: 1270
, Inhoudsopgaven
Probleemformulering............................................................................................................. 2
Aanleiding...........................................................................................................................2
De probleemstelling............................................................................................................2
De doelstelling....................................................................................................................2
Theoretisch kader.................................................................................................................. 3
Inleiding.............................................................................................................................. 3
1. Employer Branding - Backhaus & Tikoo.........................................................................3
2. Service-Profit Chain - John Heskett............................................................................... 3
3. Twee-factoren-theorie - Herzberg.................................................................................. 4
Verbetervoorstel.....................................................................................................................4
Literatuurlijst.......................................................................................................................... 7
Bijlage..................................................................................................................................... 8
Bijlage 1. theoriematrix:............................................................................................................8
Bijlage 2. Employer branding..................................................................................................11
Bijlage 3. Service profit chain................................................................................................. 11
1
