Globalization - Answers Broad concept encompassing many elements and characteristics of life
in the post-industrial era; been going on for 20 years; social and economic issues; more
prominent following Cold War; result of this is tension between heterogenization (maintaining
differences) and homogenization (making similar)
Consumer Culture - Answers Used to describe the capitalist or market economy ideology
whereby individuals aspire to ever-higher standards of living and material consumption
Globalization in Sport - Answers Difficult to find the economic and cultural balance; Olympic
committee attempts to balance with opening and closing ceremonies; mainly driven by
economic considerations; highly Americanized because international sports are driven by the
West; gained momentum following WWI; refers to the movement of athletes around the world in
pursuit of work
Internalization - Answers Used to describe the worldwide dissemination of sport, driven by the
20th century consumer culture
Internalization of Sports - Answers Increased opportunities for fan involvement and enjoyment;
provided exposure to cultures from around the world; paved the way for Coakley's 3 main areas:
1) Market Economies
2) Changing Demographics
3) Large Scale Capital Investment by Public & Private Sources
Commodification - Answers The influence of economic forces on the structure and practice of
sport (trade); has turned into an economic practice like selling goods, airtime, and earning a
living as an athlete / coach / cameraman
Regionalism - Answers Set of countries with similar characteristics (UK)
Nationalism - Answers Shared sense of what a country stands for; socially constructed concept
with ever-changing rituals
Glocalization - Answers Global and local themes which creates a new existence out of more
cultural elements (ex: New Zealand All Blacks --> rapid development of rugby)
Localization - Answers Adaption of non-local elements to the local context (ex: language and
rules, adapting to advertisements
Beware or Binaries - Answers Examining cultures against each other rather than simultaneously
analyzing each on its own merits; seeing issues as black & white or right & wrong; cultures - "we
do it 'right' because they do it wrong"; global issues often come in shades of grey
, Politics - Answers Governments provide subsides to sport teams or leagues to gain social
benefits of community, status for the city / country, and economic benefits / political incentives
Economies - Answers The way in which sport organization personnel manages resources in the
face of fluctuation consumer demand and consumption; public financing (stadiums); ability for
sport fans to pay to watch
Finance - Answers Players' salaries, and... the league wide balance of power between the richest
and poorest organization
Internal Operations - Answers Budgeting; making money while helping reduce costs; external
revenue services and sports infrastructure
Law - Answers International legislation and sports legislation are obviously very different; each
country views sport and sport rules differently
Role of Sports Federation - Answers Most sport law is grounded by the Olympic movement; a
"more structured pattern of international administration and dispute resolution"; TAS - Tribunal
Arbitaul du Sport (court administration for sport located in Switzerland)
Communication & Language - Answers Interpersonal social exchange occurs through this...
Communication & Social Issues - Answers Sport often places cultures in opposition to one
another (ex: in MLB, Braves vs. Indians)
Racism - Answers Hegemony; the methods that ruling powers use to maintain their status and
position
Language Barriers - Answers For the worldwide audience, negotiating TV contracts, cliques in
the clubhouse
Time - Answers Approached differently around the globe...
- Western: seen as a result not to be wasted
- Thailand: life as a constantly changing path
- Effects of budgeting, planning, travel, logistics
Monochronic vs. Polychronic - Answers One thing at a time
vs.
Multiple things at a time
Technology - Answers Dissemination of sport; (1920s) radio and boxing; (1950s - present) TV
and sponsorship; satellite TV for global channels; internet interactive platforms are still
developing