Digital Marketing Exam||Newest Exam
With Most Tested Questions And
Correct Answers||Graded A+
URL -Answer Uniform Resource Locator
Which is the correct procedural step for a webpage to render on a user's browser? -
Answer - An information request is sent to an IP address
- A URL converts to an IP address
- A browser sends data from all stored cookies
A website's success is measured by how well it -Answer Generates traffic, drives
conversions, generates revenues
paid and unpaid advertising are subcategories of -Answer Referral and Search traffic
The conversion rate is -Answer The percentage of visitors who convert
True of False: Each page within a website/domain has a unique URL -Answer True
True of False: During online checkout processes, encryption methods like transport
layer security prevent eavesdropping -Answer True
True of False: It is more cost effective for a small start-up company to purchase its own
server than to pay for a web-hosting company's services -Answer False
True or False: Creating an account and content creation are examples of primary
conversion on a social media website -Answer False
True of False: When considering revenue, increasing average order value is the same
as increasing the amount of money each conversion yields -Answer True
The message and content of a webpage matching a customer's expectations of that
page is an example of _________ -Answer Context
The practice of using positive messaging close to the desired click region is an element
of _________ -Answer Closing
, Which of the following is NOT one of the three questions presented relative to
conversion likelihood on a website? -Answer How do I sign in?
Which of the following is true of trust symbols on a website? -Answer awards and
guarantees can function as trust symbols
A page that is seen after one clicks on an ad is called a -Answer landing page
True or False: A well-designed website should be designed for scanning more than in-
depth reading -Answer true
True or False: A/B testing is used for Conversion Rate Optimization -Answer true
True or False: Navigation bars have increased in popularity since 2010 -Answer
false
True or False: A lead-generation website should NOT feature is phone number
prominently above the fold -Answer false
True or False: "good web design" is centered on the creation of aesthetically pleasing
designs -Answer false
aggregate information as part of an analytics package may include -Answer the total
number of visits and the total revenue
which of the following are calculated metrics for understanding analytical data? -
Answer average session duration and page bounce rate
for a retail website, the revenue per session KPI -Answer determines whether new
traffic driven through additional advertising is profitable
geography, new versus returning sessions, and timing are all example of -Answer
segmentation
ROAS and DDA are examples of -Answer attribution tools for advertising efforts
True or False: requestor identity and timestamps of server requests are types of
supplemental analytics information -Answer true
True or False: a session is created any time a user enters a website -Answer true
With Most Tested Questions And
Correct Answers||Graded A+
URL -Answer Uniform Resource Locator
Which is the correct procedural step for a webpage to render on a user's browser? -
Answer - An information request is sent to an IP address
- A URL converts to an IP address
- A browser sends data from all stored cookies
A website's success is measured by how well it -Answer Generates traffic, drives
conversions, generates revenues
paid and unpaid advertising are subcategories of -Answer Referral and Search traffic
The conversion rate is -Answer The percentage of visitors who convert
True of False: Each page within a website/domain has a unique URL -Answer True
True of False: During online checkout processes, encryption methods like transport
layer security prevent eavesdropping -Answer True
True of False: It is more cost effective for a small start-up company to purchase its own
server than to pay for a web-hosting company's services -Answer False
True or False: Creating an account and content creation are examples of primary
conversion on a social media website -Answer False
True of False: When considering revenue, increasing average order value is the same
as increasing the amount of money each conversion yields -Answer True
The message and content of a webpage matching a customer's expectations of that
page is an example of _________ -Answer Context
The practice of using positive messaging close to the desired click region is an element
of _________ -Answer Closing
, Which of the following is NOT one of the three questions presented relative to
conversion likelihood on a website? -Answer How do I sign in?
Which of the following is true of trust symbols on a website? -Answer awards and
guarantees can function as trust symbols
A page that is seen after one clicks on an ad is called a -Answer landing page
True or False: A well-designed website should be designed for scanning more than in-
depth reading -Answer true
True or False: A/B testing is used for Conversion Rate Optimization -Answer true
True or False: Navigation bars have increased in popularity since 2010 -Answer
false
True or False: A lead-generation website should NOT feature is phone number
prominently above the fold -Answer false
True or False: "good web design" is centered on the creation of aesthetically pleasing
designs -Answer false
aggregate information as part of an analytics package may include -Answer the total
number of visits and the total revenue
which of the following are calculated metrics for understanding analytical data? -
Answer average session duration and page bounce rate
for a retail website, the revenue per session KPI -Answer determines whether new
traffic driven through additional advertising is profitable
geography, new versus returning sessions, and timing are all example of -Answer
segmentation
ROAS and DDA are examples of -Answer attribution tools for advertising efforts
True or False: requestor identity and timestamps of server requests are types of
supplemental analytics information -Answer true
True or False: a session is created any time a user enters a website -Answer true
