UNIVERSITY EXAMINATIONS
May/June 2020
MNG3701
Strategic Planning IIIA
70 Marks
3 Hours
Examiners:
First: Ms MH Mawila
Second: Ms N De Metz
External: Ms S Hughes
This paper consists of 5 pages.
Instructions:
1. Answer all 4 questions.
2. Honesty Declaration:
Type ‘I AGREE’ (in full) before you upload your exam answer file.
3. Submitting your exam answer file:
Access myUnisa at https://my.unisa.ac.za/portal and login using your student
number and myUnisa password
1) Click on the “myAdmin” tab in the top navigation
2) Click on “Assessment Admin”
3) Click on “Assignments Submission”
4) Locate the section titled May/June Online Exams
5) Locate Module Code and Click on “>>open in new window” and follow the
instructions
If you experience any difficulty when uploading in the above link, please upload in
the following backup link: https://tinyurl.com/y9tv2l4x
, 2
MNG3701
MAY/JUN 2020
Read the case study below and answer all the questions that follow.
CAPITEC BANK
Capitec entered the banking scene focusing on the low-income segment of the South African consumer market. It has
since worked its way up towards the middle and upper middle-income segments. Currently it has 11.4 million clients, 13
774 employees and 840 branches.
Capitec prides itself in creating employment in local communities, remunerating fairly and its commitment to providing
equal opportunities. Capitec’s INFRASTRUCTURE consists of leased buildings, data centers, ATMs, IT systems and
remote banking solutions. With extensive data collection and analysis capabilities Capitec uses ARTIFICIAL
INTELLIGENCE to enhance innovative thinking in line with its core fundamentals. The bank continuously offers new ways
of banking with products such as Master pass, tap-and-go and cash send features. Capitec’s VISION statement is as
follows; ‘be the leader in client centric design and delivery and nurture our passion for helping clients to improve their
financial lives’. The bank won the latest awards for the top South African bank, the most loved bank and the most
innovative brand. One of Capitec’s innovations includes the ‘Global One Account’ and gives customers access to a
cashless payment system; making banking simple and easy. The Capitec brand has increased in value by 35% to R6.8
billion, surpassing First National Bank as South Africa’s strongest brand.
STRATEGIC GOALS:
• To acquire another business.
• To introduce a new account.
CAPITEC FEES VS THE BIG FOUR BANKS
Capitec announced its new fees in 2019, bringing price cuts almost across the board as it positioned itself in the new
digital banking age –competing with several new entry-level accounts. While banks offer different value propositions, one
of the main criteria consumers look at when it comes to choosing who to bank with, is cost.
2019 CAPITEC ABSA NEDBANK STANDARD FNB
Fees/Profit BANK
Monthly R5.00 R5.30 R5.50 R5.60 5.75
account fee
Withdrawal R1.00 R1.60 R2.00 R1.40 R1.60
(POS)
R ’millions R ‘millions R ‘millions R ‘millions R ‘millions
Profit 16 034 8 085 7 133 15 472 13 947
Capitec’s rapid growth over the past decade, and more has been driven primarily through its simplified approach
to banking – offering one account with fixed fees – which undercut the pricey and often complicated pricing
structures of its competitors. “We are leading the industry with the lowest fees on immediate payments, because
we believe that clients should have the ability to pay for large purchases or services simply, without waiting,
May/June 2020
MNG3701
Strategic Planning IIIA
70 Marks
3 Hours
Examiners:
First: Ms MH Mawila
Second: Ms N De Metz
External: Ms S Hughes
This paper consists of 5 pages.
Instructions:
1. Answer all 4 questions.
2. Honesty Declaration:
Type ‘I AGREE’ (in full) before you upload your exam answer file.
3. Submitting your exam answer file:
Access myUnisa at https://my.unisa.ac.za/portal and login using your student
number and myUnisa password
1) Click on the “myAdmin” tab in the top navigation
2) Click on “Assessment Admin”
3) Click on “Assignments Submission”
4) Locate the section titled May/June Online Exams
5) Locate Module Code and Click on “>>open in new window” and follow the
instructions
If you experience any difficulty when uploading in the above link, please upload in
the following backup link: https://tinyurl.com/y9tv2l4x
, 2
MNG3701
MAY/JUN 2020
Read the case study below and answer all the questions that follow.
CAPITEC BANK
Capitec entered the banking scene focusing on the low-income segment of the South African consumer market. It has
since worked its way up towards the middle and upper middle-income segments. Currently it has 11.4 million clients, 13
774 employees and 840 branches.
Capitec prides itself in creating employment in local communities, remunerating fairly and its commitment to providing
equal opportunities. Capitec’s INFRASTRUCTURE consists of leased buildings, data centers, ATMs, IT systems and
remote banking solutions. With extensive data collection and analysis capabilities Capitec uses ARTIFICIAL
INTELLIGENCE to enhance innovative thinking in line with its core fundamentals. The bank continuously offers new ways
of banking with products such as Master pass, tap-and-go and cash send features. Capitec’s VISION statement is as
follows; ‘be the leader in client centric design and delivery and nurture our passion for helping clients to improve their
financial lives’. The bank won the latest awards for the top South African bank, the most loved bank and the most
innovative brand. One of Capitec’s innovations includes the ‘Global One Account’ and gives customers access to a
cashless payment system; making banking simple and easy. The Capitec brand has increased in value by 35% to R6.8
billion, surpassing First National Bank as South Africa’s strongest brand.
STRATEGIC GOALS:
• To acquire another business.
• To introduce a new account.
CAPITEC FEES VS THE BIG FOUR BANKS
Capitec announced its new fees in 2019, bringing price cuts almost across the board as it positioned itself in the new
digital banking age –competing with several new entry-level accounts. While banks offer different value propositions, one
of the main criteria consumers look at when it comes to choosing who to bank with, is cost.
2019 CAPITEC ABSA NEDBANK STANDARD FNB
Fees/Profit BANK
Monthly R5.00 R5.30 R5.50 R5.60 5.75
account fee
Withdrawal R1.00 R1.60 R2.00 R1.40 R1.60
(POS)
R ’millions R ‘millions R ‘millions R ‘millions R ‘millions
Profit 16 034 8 085 7 133 15 472 13 947
Capitec’s rapid growth over the past decade, and more has been driven primarily through its simplified approach
to banking – offering one account with fixed fees – which undercut the pricey and often complicated pricing
structures of its competitors. “We are leading the industry with the lowest fees on immediate payments, because
we believe that clients should have the ability to pay for large purchases or services simply, without waiting,
