Navigating Cross-Cultural Human
Resources in Lavazza Denmark
For inspiration only. Do not submit as your own.
Final grade was A (73%)
Leeds Beckett University
Course: Graduate MBA – January 2024 Intake
Module: Cross-Cultural Human Resources Management
Module Leader: Dr Ma. Ab.
Student Name: xxx
Student Number: xxx
Number of Words: 4,241
Submission Date: 13/01/2025
Image source: lavazzagroup.com
1
,Contents
Contents
Contents ....................................................................................... 2
List of Figures and tables ................................................................. 4
Executive Summary ........................................................................ 5
1. Introduction (492 words) ........................................................ 6
1.1 What This Report is About ................................................................. 6
1.2 The Danish Business Culture in Comparison with The Italian
Business Culture ............................................................................................ 7
1.3 Theories/Models Introduction ............................................................ 7
2. Q1. Cross-cultural Differences Between Italy and Denmark (977
Words) .......................................................................................... 9
2.1. Individualism .................................................................................... 9
2.2. Power Distance .............................................................................. 10
2.3. Masculinity ...................................................................................... 10
2.4. Uncertainty Avoidance .................................................................. 11
2.5. Long-term Orientation .................................................................. 11
2.6. Indulgence ...................................................................................... 12
2.7. Neutral vs Emotional (Trompenaars) .......................................... 12
3. Q2. Recommendations 1942 words ........................................ 13
3.1. Educating Italian Managers................................................................ 13
3.2. Recommendations for Performance Management .................... 15
3.3. Recommendations for Motivation and Reward .......................... 17
3.4. Recommendations for Work-Life Balance .................................. 19
4. Q3. How the Recommendations Will Contribute to the Success of
the Business 713 words................................................................. 20
4.1. How the Recommendations for Performance Management will
Benefit Lavazza............................................................................................ 21
4.2. How the Recommendations for Motivation and Rewards will
Benefit Lavazza............................................................................................ 22
4.3. How the Recommendations for Work-Life Balance Will Benefit
Lavazza ......................................................................................................... 23
5. Conclusion 117 words ........................................................... 24
2
,References .................................................................................. 25
Appendices ................................................................................... 30
Appendix 1. Italy vs Denmark Business Culture. (Source: Sieveneck et al, 2022,
p17-18) ........................................................................................................... 30
Appendix 2. Trompenaars’ 7 Dimensions Model: Denmark vs. Italy...................... 32
3
, List of Figures and tables
Figures
Figure 1 Hofstede’s 6 cultural dimensions. Source: Hofstede (2015) ......................... 8
Figure 2 Hofstede’s cultural dimensions Denmark vs Italy. Source: Hofstede (2015) .. 8
Figure 3 Lavazza Merrild meeting. Source: lavazzagroup.com ................................. 13
Figure 4 Lavazza Town Hall 2023. Source: lavazzagroup.com ................................. 20
Figure 5 Trompenaars’ 7 dimensions model. Denmark vs. Italy (Source:
thtconsulting.com, no date) ................................................................................. 32
Tables
Table 1 Italy vs Denmark business culture. (Source: Sieveneck et al, 2022, p17-18) . 31
4
Resources in Lavazza Denmark
For inspiration only. Do not submit as your own.
Final grade was A (73%)
Leeds Beckett University
Course: Graduate MBA – January 2024 Intake
Module: Cross-Cultural Human Resources Management
Module Leader: Dr Ma. Ab.
Student Name: xxx
Student Number: xxx
Number of Words: 4,241
Submission Date: 13/01/2025
Image source: lavazzagroup.com
1
,Contents
Contents
Contents ....................................................................................... 2
List of Figures and tables ................................................................. 4
Executive Summary ........................................................................ 5
1. Introduction (492 words) ........................................................ 6
1.1 What This Report is About ................................................................. 6
1.2 The Danish Business Culture in Comparison with The Italian
Business Culture ............................................................................................ 7
1.3 Theories/Models Introduction ............................................................ 7
2. Q1. Cross-cultural Differences Between Italy and Denmark (977
Words) .......................................................................................... 9
2.1. Individualism .................................................................................... 9
2.2. Power Distance .............................................................................. 10
2.3. Masculinity ...................................................................................... 10
2.4. Uncertainty Avoidance .................................................................. 11
2.5. Long-term Orientation .................................................................. 11
2.6. Indulgence ...................................................................................... 12
2.7. Neutral vs Emotional (Trompenaars) .......................................... 12
3. Q2. Recommendations 1942 words ........................................ 13
3.1. Educating Italian Managers................................................................ 13
3.2. Recommendations for Performance Management .................... 15
3.3. Recommendations for Motivation and Reward .......................... 17
3.4. Recommendations for Work-Life Balance .................................. 19
4. Q3. How the Recommendations Will Contribute to the Success of
the Business 713 words................................................................. 20
4.1. How the Recommendations for Performance Management will
Benefit Lavazza............................................................................................ 21
4.2. How the Recommendations for Motivation and Rewards will
Benefit Lavazza............................................................................................ 22
4.3. How the Recommendations for Work-Life Balance Will Benefit
Lavazza ......................................................................................................... 23
5. Conclusion 117 words ........................................................... 24
2
,References .................................................................................. 25
Appendices ................................................................................... 30
Appendix 1. Italy vs Denmark Business Culture. (Source: Sieveneck et al, 2022,
p17-18) ........................................................................................................... 30
Appendix 2. Trompenaars’ 7 Dimensions Model: Denmark vs. Italy...................... 32
3
, List of Figures and tables
Figures
Figure 1 Hofstede’s 6 cultural dimensions. Source: Hofstede (2015) ......................... 8
Figure 2 Hofstede’s cultural dimensions Denmark vs Italy. Source: Hofstede (2015) .. 8
Figure 3 Lavazza Merrild meeting. Source: lavazzagroup.com ................................. 13
Figure 4 Lavazza Town Hall 2023. Source: lavazzagroup.com ................................. 20
Figure 5 Trompenaars’ 7 dimensions model. Denmark vs. Italy (Source:
thtconsulting.com, no date) ................................................................................. 32
Tables
Table 1 Italy vs Denmark business culture. (Source: Sieveneck et al, 2022, p17-18) . 31
4
