The different resources a business has of; human, physical and technological effects the
method and protocols a business has. An evaluation of the resources helps Sephora un-
derstand their areas of strengths and weaknesses in order for them to work towards solv-
ing problems.
For their human resource department, Sephora has an effective recruitment process and
selection process to ensure they have the best employees they could have, that fits all cri-
teria for the roles and responsibilities of the job role. As Sephora successfully chooses em-
ployees that fit the criteria, it improves the customer service, increases productivity and
overall increases profit margins and the reputation of Sephora. In order to maintain the
productivity, attitude and efficiency the employees original displayed, Sephora must keep
the employees motivated and offer them training. This can ensure that the staff continues
to meet expectations that Sephora requires. It also works towards the welfare of the em-
ployees. This leads to a reduction in labour turnover and improves the quality and produc-
tivity of work and allows Sephora to maintain its reputation. Sephora does a good job at
staff training and motivation strategies.
Their physical resources need to be managed as well as budgets need to be controlled as
it affects numerous factors within the business. Their buildings and facilities are kept clean
and managed as this affects customer satisfaction and experience as they are where they
go to purchase products and services. By going to a nice location, it can improve customer
loyalty, due to this Sephora has taken this as a large responsibility and focused on ensur-
ing the shops are maintained. This planned maintenance and refurbishment, improve the
efficiency of systems and machines at both the store and at the factory, ensuring the qual-
ity of the product is maintained. By not managing and budgeting their materials and waste
it could cost them a lot of money. Sephora has started to focus on recycling and sustain-
ability. This in total reducing their waste and reduce costs and improves their corporate so-
cial responsibility. Sephora also focuses heavily on their emergency provision, security
and insurance. Sephora has training and practises for the procedure in case of fire or
emergency. Employees are given health insurance as part of the contract. Security is also
always present at stores to make both the customers and employees feel safe.
Their technological services help protect the business in legal terms from other companies
stealing their ideas, in both their makeup products, marketing ideas or business strategies.
It also keeps its employee's accumulated experience and skills. In the makeup industry,
application and ideas continuously change. Sephora has to ensure that they both don't
spend too much money on certain application techniques as that trend could soon be out-
method and protocols a business has. An evaluation of the resources helps Sephora un-
derstand their areas of strengths and weaknesses in order for them to work towards solv-
ing problems.
For their human resource department, Sephora has an effective recruitment process and
selection process to ensure they have the best employees they could have, that fits all cri-
teria for the roles and responsibilities of the job role. As Sephora successfully chooses em-
ployees that fit the criteria, it improves the customer service, increases productivity and
overall increases profit margins and the reputation of Sephora. In order to maintain the
productivity, attitude and efficiency the employees original displayed, Sephora must keep
the employees motivated and offer them training. This can ensure that the staff continues
to meet expectations that Sephora requires. It also works towards the welfare of the em-
ployees. This leads to a reduction in labour turnover and improves the quality and produc-
tivity of work and allows Sephora to maintain its reputation. Sephora does a good job at
staff training and motivation strategies.
Their physical resources need to be managed as well as budgets need to be controlled as
it affects numerous factors within the business. Their buildings and facilities are kept clean
and managed as this affects customer satisfaction and experience as they are where they
go to purchase products and services. By going to a nice location, it can improve customer
loyalty, due to this Sephora has taken this as a large responsibility and focused on ensur-
ing the shops are maintained. This planned maintenance and refurbishment, improve the
efficiency of systems and machines at both the store and at the factory, ensuring the qual-
ity of the product is maintained. By not managing and budgeting their materials and waste
it could cost them a lot of money. Sephora has started to focus on recycling and sustain-
ability. This in total reducing their waste and reduce costs and improves their corporate so-
cial responsibility. Sephora also focuses heavily on their emergency provision, security
and insurance. Sephora has training and practises for the procedure in case of fire or
emergency. Employees are given health insurance as part of the contract. Security is also
always present at stores to make both the customers and employees feel safe.
Their technological services help protect the business in legal terms from other companies
stealing their ideas, in both their makeup products, marketing ideas or business strategies.
It also keeps its employee's accumulated experience and skills. In the makeup industry,
application and ideas continuously change. Sephora has to ensure that they both don't
spend too much money on certain application techniques as that trend could soon be out-
