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Terms in this set (29) QUESTIONS VERIFIED ANSWERS
1) communication by a marketer to a prospect via an direct marketing
interactive medium
2) customer-based, information-intensive approach database marketing
to segmenting and targeting customers
3) technology for automating the sales force and functional CRM
customer support
4) create a single view of the customer throughout front-end CRM
the organization
5) integrate front-end systems with enterprise strategic CRM
resource programs, analytics, web-based
sales/service in order to understand the customer
and achieve sustainable advantage
6) highly differentiated valuation, uniform needs frequency marketing