APSM Test 1 Exam Updated Study Guide
Actual Questions and CORRECT Answers
Which of the following most accurately describes the field of sport management? -
CORRECT ANSWER It is the study of managing the business of sport, and emerged in
the 1966 as a recognized academic field
Sport financing is a unique aspect of sport management because - CORRECT
ANSWER A significant portion of sports enterprise revenues comes from revenue
centers such as sponsorship, naming rights, merchandise, TV rights, etc.
The two models of the sport industry segmentation that are considered in this course are -
CORRECT ANSWER Product type model and Sport activity model
Which of the following sport type has a wrong match - CORRECT ANSWER eSport
(e.g., video games) and motorised sport (e.g., Formula 1)
The ____ model identifies the segments of the sport industry as a sport-producing sector
(core product) and six supporting sub-sectors. - CORRECT ANSWER Sport activity
Sport is a ___ institution of astonishing magnitude and influence as evidenced by the passion
that fans exhibit, its allotment of several pages in the daily newspaper, its own slot on every
television and radio news program, and its own cable channels. - CORRECT
ANSWER Social
The three segments that are identified in the product type model of sport industry
segmentation are ______, _______, and _______. - CORRECT ANSWER sport
performance; sport production; sport promotion
Sport marketing (and sport as a product) is a unique aspect of sport management because -
CORRECT ANSWER It has a fixed supply
, In this course, sport is defined as - CORRECT ANSWER an organized, competitive,
and skillful physical activity
One reason that _____ is a unique aspect of sport management is that sport invariably attracts
consumers who spend more money outside the sporting arena than they spend on the sport
itself. - CORRECT ANSWER Sport finance
The power of sport as a social institution is seen in - CORRECT ANSWER enormous
public interest and attention from print and broadcast media
Which university had the first master's level sport administration program of study preparing
students for jobs in a variety of sport-related industries? - CORRECT ANSWER Ohio
University
Most sport businesses are financed in the same way as other businesses - CORRECT
ANSWER True
Who is credited for anticipating the need for professionally prepared sport administrators, and
wrote a letter asking for schools to train students for sport industry jobs? - CORRECT
ANSWER Walter O'Malley
Which of the following is not considered as one of the challenges that today's sport marketers
are facing? - CORRECT ANSWER none
Which of the following two factors played the biggest role in the shaping of the sport
management structure that we know today? - CORRECT ANSWER Honesty and
inclusion
Sport management structures mainly evolved in response to - CORRECT
ANSWER Broad social change
Thoroughbred horse racing in the mid-eighteenth century____ - CORRECT
ANSWER existed primarily for the entertainment of wealthy club members
Actual Questions and CORRECT Answers
Which of the following most accurately describes the field of sport management? -
CORRECT ANSWER It is the study of managing the business of sport, and emerged in
the 1966 as a recognized academic field
Sport financing is a unique aspect of sport management because - CORRECT
ANSWER A significant portion of sports enterprise revenues comes from revenue
centers such as sponsorship, naming rights, merchandise, TV rights, etc.
The two models of the sport industry segmentation that are considered in this course are -
CORRECT ANSWER Product type model and Sport activity model
Which of the following sport type has a wrong match - CORRECT ANSWER eSport
(e.g., video games) and motorised sport (e.g., Formula 1)
The ____ model identifies the segments of the sport industry as a sport-producing sector
(core product) and six supporting sub-sectors. - CORRECT ANSWER Sport activity
Sport is a ___ institution of astonishing magnitude and influence as evidenced by the passion
that fans exhibit, its allotment of several pages in the daily newspaper, its own slot on every
television and radio news program, and its own cable channels. - CORRECT
ANSWER Social
The three segments that are identified in the product type model of sport industry
segmentation are ______, _______, and _______. - CORRECT ANSWER sport
performance; sport production; sport promotion
Sport marketing (and sport as a product) is a unique aspect of sport management because -
CORRECT ANSWER It has a fixed supply
, In this course, sport is defined as - CORRECT ANSWER an organized, competitive,
and skillful physical activity
One reason that _____ is a unique aspect of sport management is that sport invariably attracts
consumers who spend more money outside the sporting arena than they spend on the sport
itself. - CORRECT ANSWER Sport finance
The power of sport as a social institution is seen in - CORRECT ANSWER enormous
public interest and attention from print and broadcast media
Which university had the first master's level sport administration program of study preparing
students for jobs in a variety of sport-related industries? - CORRECT ANSWER Ohio
University
Most sport businesses are financed in the same way as other businesses - CORRECT
ANSWER True
Who is credited for anticipating the need for professionally prepared sport administrators, and
wrote a letter asking for schools to train students for sport industry jobs? - CORRECT
ANSWER Walter O'Malley
Which of the following is not considered as one of the challenges that today's sport marketers
are facing? - CORRECT ANSWER none
Which of the following two factors played the biggest role in the shaping of the sport
management structure that we know today? - CORRECT ANSWER Honesty and
inclusion
Sport management structures mainly evolved in response to - CORRECT
ANSWER Broad social change
Thoroughbred horse racing in the mid-eighteenth century____ - CORRECT
ANSWER existed primarily for the entertainment of wealthy club members
