Froeb McCann Shor Wa r d
fif th e ditio n
Managerial
Economics
A PROBLEM SOLVING APPROACH
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
03/08/17 6:55 AM
SE — Froeb/McCann/Shor/Ward — Managerial Economics: A Problem Solving Approach, 5e ISBN-13: 978-1-337-10666-5 ©2018
Designer: Lumina Text & Cover printer: Quad Graphics Binding: Case Trim: 7.375 x 9.125 CMYK
, Fit your coursework
into your hectic life.
Make the most of your time by learning
your way. Access the resources you need to
succeed wherever, whenever.
Study with digital flashcards, listen to audio
textbooks, and take quizzes.
Review your current course grade and compare
your progress with your peers.
Get the free MindTap Mobile App and learn
wherever you are.
Break Limitations. Create your
own potential, and be unstoppable
with MindTap.
MINDTAP. POWERED BY YOU.
cengage.com/mindtap
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_end02_ptg01_hires.indd 1 04/08/17 8:06 PM
, fifth edition
Managerial
Economics
A PRO B LEM SOLV ING A P P RO ACH
Luke M. Froeb Brian T. McCann
Vanderbilt University Vanderbilt University
Mikhael Shor Michael R. Ward
University of Connecticut University of Texas, Arlington
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_fm_ptg01_i-xvi.indd 1 8/9/17 8:56 PM
, Managerial Economics, Fifth Edition © 2018, 2016 Cengage Learning®
Luke M. Froeb, Brian T. McCann, Unless otherwise noted, all content is © Cengage
Mikhael Shor, Michael R. Ward
ALL RIGHTS RESERVED. No part of this work covered by the
Senior Vice President: Erin Joyner copyright herein may be reproduced or distributed in any form
or by any means, except as permitted by U.S. copyright law,
Product Director: Jason Fremder
without the prior written permission of the copyright owner.
Product Manager: Christopher Rader
Content Developer: Molly Umbarger For product information and technology assistance, contact us at
Cengage Learning Customer & Sales Support,
Product Assistant: Denisse Zavala-Rosales 1-800-354-9706
Marketing Manager: John Carey For permission to use material from this text or product,
submit all requests online at www.cengage.com/permissions
Manufacturing Planner: Kevin Kluck Further permissions questions can be emailed to
Sr. Art Director: Michelle Kunkler
Cover Image: Kamira/Shutterstock Library of Congress Control Number: 2017947785
Intellectual Property
Analyst: Jennifer Bowes ISBN: 978-1-337-10666-5
Project Manager: Carly Belcher
Art and Cover Direction, Production Cengage Learning
Management, and Composition: 20 Channel Center Street
Lumina Datamatics, Inc Boston, MA 02210
USA
Cengage Learning is a leading provider of customized learning
solutions with employees residing in nearly 40 different
countries and sales in more than 125 countries around the
world. Find your local representative at www.cengage.com.
Cengage Learning products are represented in Canada by
Nelson Education, Ltd.
To learn more about Cengage Learning Solutions, visit
www.cengage.com
Purchase any of our products at your local college store or at
our preferred online store www.cengagebrain.com
Printed in the United States of America
Print Number: 01 Print Year: 2017
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_fm_ptg01_i-xvi.indd 2 8/11/17 3:37 PM
fif th e ditio n
Managerial
Economics
A PROBLEM SOLVING APPROACH
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
03/08/17 6:55 AM
SE — Froeb/McCann/Shor/Ward — Managerial Economics: A Problem Solving Approach, 5e ISBN-13: 978-1-337-10666-5 ©2018
Designer: Lumina Text & Cover printer: Quad Graphics Binding: Case Trim: 7.375 x 9.125 CMYK
, Fit your coursework
into your hectic life.
Make the most of your time by learning
your way. Access the resources you need to
succeed wherever, whenever.
Study with digital flashcards, listen to audio
textbooks, and take quizzes.
Review your current course grade and compare
your progress with your peers.
Get the free MindTap Mobile App and learn
wherever you are.
Break Limitations. Create your
own potential, and be unstoppable
with MindTap.
MINDTAP. POWERED BY YOU.
cengage.com/mindtap
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_end02_ptg01_hires.indd 1 04/08/17 8:06 PM
, fifth edition
Managerial
Economics
A PRO B LEM SOLV ING A P P RO ACH
Luke M. Froeb Brian T. McCann
Vanderbilt University Vanderbilt University
Mikhael Shor Michael R. Ward
University of Connecticut University of Texas, Arlington
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_fm_ptg01_i-xvi.indd 1 8/9/17 8:56 PM
, Managerial Economics, Fifth Edition © 2018, 2016 Cengage Learning®
Luke M. Froeb, Brian T. McCann, Unless otherwise noted, all content is © Cengage
Mikhael Shor, Michael R. Ward
ALL RIGHTS RESERVED. No part of this work covered by the
Senior Vice President: Erin Joyner copyright herein may be reproduced or distributed in any form
or by any means, except as permitted by U.S. copyright law,
Product Director: Jason Fremder
without the prior written permission of the copyright owner.
Product Manager: Christopher Rader
Content Developer: Molly Umbarger For product information and technology assistance, contact us at
Cengage Learning Customer & Sales Support,
Product Assistant: Denisse Zavala-Rosales 1-800-354-9706
Marketing Manager: John Carey For permission to use material from this text or product,
submit all requests online at www.cengage.com/permissions
Manufacturing Planner: Kevin Kluck Further permissions questions can be emailed to
Sr. Art Director: Michelle Kunkler
Cover Image: Kamira/Shutterstock Library of Congress Control Number: 2017947785
Intellectual Property
Analyst: Jennifer Bowes ISBN: 978-1-337-10666-5
Project Manager: Carly Belcher
Art and Cover Direction, Production Cengage Learning
Management, and Composition: 20 Channel Center Street
Lumina Datamatics, Inc Boston, MA 02210
USA
Cengage Learning is a leading provider of customized learning
solutions with employees residing in nearly 40 different
countries and sales in more than 125 countries around the
world. Find your local representative at www.cengage.com.
Cengage Learning products are represented in Canada by
Nelson Education, Ltd.
To learn more about Cengage Learning Solutions, visit
www.cengage.com
Purchase any of our products at your local college store or at
our preferred online store www.cengagebrain.com
Printed in the United States of America
Print Number: 01 Print Year: 2017
Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203
06665_fm_ptg01_i-xvi.indd 2 8/11/17 3:37 PM
