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Terms in this set (64)
Marketing Automation Is A Key The software that exists with the goal of automating your marketing
Piece Of Lead Nurturing actions.
Because It's How You
Deliver Information. How Is
Marketing Automation
Defined?
Situational Example: You Are You could increase the chances of your current traffic choosing to
Tasked With Generating Twice convert and move down your funnel. Over time, this has the
The Amount Of Qualified Leads potential to drastically lower your cost to acquire a customer
Your Company Generated Last and positively impact your return on investment.
Quarter. With Your Company's
Bottom Line And Return On
Investment In Mind, What's The
Most Strategic Avenue To
Choose?
What Is Another Commonly Conversion rate optimization
Used Term For Conversion
Optimization?
True Or False? A Call-To-Action False
Must Be A Button.
A semi-fictional representation of your ideal customer based on
What Is The Definition Of A Buyer
Persona? real data and some select educated speculation
What Is SCOPE? Standardize, Contextualize, Optimize, Personalize, Empathize
, Situational Example: You're By changing this page's copy, the conversion rate will increase
Tasked With Improving The because it frames our product and service page in a way that
Conversion Rate On Your better aligns with our buyer persona's needs
Product And Services Page Over
Time. You Think That Changing
The Page's Copy Will Positively
Impact The Overall Conversion
Rate. What's An Example Of A
Good Hypothesis For This
Optimization Experiment?
How Long Should You Let Your 4 weeks
Conversion Optimization
Experiments Run (On
Average)?
What Are The Steps Of Define your objective, establish your baseline, form a
Conversion Optimization? hypothesis, design your tests, and analyze your data.
Conversion optimization is the process of testing hypotheses
What Is Conversion Optimization? on elements of your site with the ultimate goal of increasing
the percentage of visitors who take the
desired action.
True Or False? Conversion True
Optimization Can Positively
Impact Your Return On
Investment.
True Or False? Conversion False
Optimization Is NOT An
Iterative Process.
Situational Example: You're Trying 8.3%
To
Calculate The Conversion Rate
On One Of Your Forms. 600
People Visited Your
Landing Page, But Only 50
Visitors Submitted The Form.
What Is The Conversion Rate
Of Your Form?
What Are The Steps For Creating Create awareness, determine your end point, chart your course, and analyze.