, George B. Moseley III, MBA, JD
Managing SE C O ND EDI TIO N
Health Care
Business Strategy
,World Headquarters
Jones & Bartlett Learning
5 Wall Street
Burlington, MA 01803
978-443-5000
www.jblearning.com
Jones & Bartlett Learning books and products are available through most bookstores and online booksellers. To contact Jones &
Bartlett Learning directly, call 800-832-0034, fax 978-443-8000, or visit our website, www.jblearning.com.
Substantial discounts on bulk quantities of Jones & Bartlett Learning publications are available to corporations, professional
associations, and other qualified organizations. For details and specific discount information, contact the special sales
department at Jones & Bartlett Learning via the above contact information or send an email to .
Copyright © 2018 by Jones & Bartlett Learning, LLC, an Ascend Learning Company
All rights reserved. No part of the material protected by this copyright may be reproduced or utilized in any form, electronic or
mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission
from the copyright owner.
The content, statements, views, and opinions herein are the sole expression of the respective authors and not that of Jones & Bartlett
Learning, LLC. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer,
or otherwise does not constitute or imply its endorsement or recommendation by Jones & Bartlett Learning, LLC and such reference
shall not be used for advertising or product endorsement purposes. All trademarks displayed are the trademarks of the parties
noted herein. Managing Health Care Business Strategy, Second Edition is an independent publication and has not been authorized,
sponsored, or otherwise approved by the owners of the trademarks or service marks referenced in this product.
There may be images in this book that feature models; these models do not necessarily endorse, represent, or participate in the activities
represented in the images. Any screenshots in this product are for educational and instructive purposes only. Any individuals and
scenarios featured in the case studies throughout this product may be real or fictitious, but are used for instructional purposes only.
This publication is designed to provide accurate and authoritative information in regard to the Subject Matter covered. It is sold
with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice
or other expert assistance is required, the service of a competent professional person should be sought.
Production Credits
VP, Executive Publisher: David D. Cella Cover Design: Kristin E. Parker
Publisher: Michael Brown Director of Rights & Media: Joanna Gallant
Associate Editor: Danielle Bessette Rights & Media Specialist: Merideth Tumasz
Vendor Manager: Nora Menzi Media Development Editor: Shannon Sheehan
Senior Marketing Manager: Sophie Fleck Teague Cover Image: © elettaria/Shutterstock
Manufacturing and Inventory Control Supervisor: Amy Bacus Printing and Binding: Edwards Brothers Malloy
Composition and Project Management: Integra Software Cover Printing: Edwards Brothers Malloy
Services Pvt. Ltd.
Library of Congress Cataloging-in-Publication Data
Names: Moseley, George B., III, author.
Title: Managing health care business strategy/George B. Moseley III.
Description: Second edition. | Burlington, MA : Jones & Bartlett Learning,
[2018] | Includes bibliographical references and index.
Identifiers: LCCN 2017008489 | ISBN 9781284081107 (casebound)
Subjects: | MESH: Financial Management—methods | Health
Facilities—economics | Health Services Administration—economics
Classification: LCC RA971.3 | NLM W 80 | DDC 362.11068/1—dc23 LC record available at https://lccn.loc.gov/2017008489
6048
Printed in the United States of America
21 20 19 18 17 10 9 8 7 6 5 4 3 2 1
, Dedicated to all the students in the first three cohorts of
the new MBA program in health care management at
Strathmore Business School in Nairobi, Kenya.
Managing SE C O ND EDI TIO N
Health Care
Business Strategy
,World Headquarters
Jones & Bartlett Learning
5 Wall Street
Burlington, MA 01803
978-443-5000
www.jblearning.com
Jones & Bartlett Learning books and products are available through most bookstores and online booksellers. To contact Jones &
Bartlett Learning directly, call 800-832-0034, fax 978-443-8000, or visit our website, www.jblearning.com.
Substantial discounts on bulk quantities of Jones & Bartlett Learning publications are available to corporations, professional
associations, and other qualified organizations. For details and specific discount information, contact the special sales
department at Jones & Bartlett Learning via the above contact information or send an email to .
Copyright © 2018 by Jones & Bartlett Learning, LLC, an Ascend Learning Company
All rights reserved. No part of the material protected by this copyright may be reproduced or utilized in any form, electronic or
mechanical, including photocopying, recording, or by any information storage and retrieval system, without written permission
from the copyright owner.
The content, statements, views, and opinions herein are the sole expression of the respective authors and not that of Jones & Bartlett
Learning, LLC. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer,
or otherwise does not constitute or imply its endorsement or recommendation by Jones & Bartlett Learning, LLC and such reference
shall not be used for advertising or product endorsement purposes. All trademarks displayed are the trademarks of the parties
noted herein. Managing Health Care Business Strategy, Second Edition is an independent publication and has not been authorized,
sponsored, or otherwise approved by the owners of the trademarks or service marks referenced in this product.
There may be images in this book that feature models; these models do not necessarily endorse, represent, or participate in the activities
represented in the images. Any screenshots in this product are for educational and instructive purposes only. Any individuals and
scenarios featured in the case studies throughout this product may be real or fictitious, but are used for instructional purposes only.
This publication is designed to provide accurate and authoritative information in regard to the Subject Matter covered. It is sold
with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice
or other expert assistance is required, the service of a competent professional person should be sought.
Production Credits
VP, Executive Publisher: David D. Cella Cover Design: Kristin E. Parker
Publisher: Michael Brown Director of Rights & Media: Joanna Gallant
Associate Editor: Danielle Bessette Rights & Media Specialist: Merideth Tumasz
Vendor Manager: Nora Menzi Media Development Editor: Shannon Sheehan
Senior Marketing Manager: Sophie Fleck Teague Cover Image: © elettaria/Shutterstock
Manufacturing and Inventory Control Supervisor: Amy Bacus Printing and Binding: Edwards Brothers Malloy
Composition and Project Management: Integra Software Cover Printing: Edwards Brothers Malloy
Services Pvt. Ltd.
Library of Congress Cataloging-in-Publication Data
Names: Moseley, George B., III, author.
Title: Managing health care business strategy/George B. Moseley III.
Description: Second edition. | Burlington, MA : Jones & Bartlett Learning,
[2018] | Includes bibliographical references and index.
Identifiers: LCCN 2017008489 | ISBN 9781284081107 (casebound)
Subjects: | MESH: Financial Management—methods | Health
Facilities—economics | Health Services Administration—economics
Classification: LCC RA971.3 | NLM W 80 | DDC 362.11068/1—dc23 LC record available at https://lccn.loc.gov/2017008489
6048
Printed in the United States of America
21 20 19 18 17 10 9 8 7 6 5 4 3 2 1
, Dedicated to all the students in the first three cohorts of
the new MBA program in health care management at
Strathmore Business School in Nairobi, Kenya.
