HSA 358 Exam 2 UPDATED QUESTIONS
AND CORRECT ANSWERS
What is ineffective external communication in healthcare marketing? - CORRECT
ANSWERS Using patient-friendly terms to educate patients.
What are the two Porter's 5 Forces relevant to telehealth? - CORRECT ANSWERS Threat
of New Entrants and Threat of Substitutes.
Why is strategic marketing considered dynamic? - CORRECT ANSWERS It adapts to
changing customer needs and preferences using real-time data and automation.
What is a dashboard in healthcare management? - CORRECT ANSWERS A visual
reference used to monitor an organization's performance against targets over time.
What is ambulatory care? - CORRECT ANSWERS Medical services provided on an
outpatient basis, meaning patients do not need to be admitted to a hospital.
What are the reasons for the shift from solo to group practice for physicians? - CORRECT
ANSWERS Access to advanced technology, refined procedures, and higher salaries.
What factors contribute to the growth of emergency departments? - CORRECT
ANSWERS Overall population growth, increased illness-related diagnoses, and lack of
private health insurance.
What is the formula for calculating market share? - CORRECT ANSWERS Total facility
discharges divided by total market discharges, multiplied by 100.
What are the definitions of values and missions in healthcare organizations? - CORRECT
ANSWERS Values are principles that shape the organization's purpose; missions define its
fundamental purpose and reason for existence.
, What is the difference between general marketing and healthcare marketing? - CORRECT
ANSWERS Healthcare marketing differs in that patients often do not pay for services
directly, leading to irregular competition.
What is market segmentation? - CORRECT ANSWERS Dividing the total market into
groups of customers with similar needs and likely similar purchasing behavior.
What is cause-related marketing? - CORRECT ANSWERS Marketing that ties a
company's products to a social cause.
What is the definition of marketing management? - CORRECT ANSWERS The art and
science of selecting target markets and delivering value in a sustainable and differentiated
manner.
When should a marketing plan be developed in relation to a strategic plan? - CORRECT
ANSWERS The marketing plan comes after the strategic plan.
What are the primary barriers to system adoption in healthcare? - CORRECT
ANSWERS Cost, technical concerns, and change management.
What types of care are included in long-term care? - CORRECT ANSWERS Skilled
nursing care, assisted-living facilities, home care, hospice, respite care, and adult day care.
How are hospitals classified? - CORRECT ANSWERS As community non-profit, for-
profit, or cause-related entities.
What are the primary reasons for the shift in hospital employment from solo practices? -
CORRECT ANSWERS Access to resources, technology, and better financial incentives.
AND CORRECT ANSWERS
What is ineffective external communication in healthcare marketing? - CORRECT
ANSWERS Using patient-friendly terms to educate patients.
What are the two Porter's 5 Forces relevant to telehealth? - CORRECT ANSWERS Threat
of New Entrants and Threat of Substitutes.
Why is strategic marketing considered dynamic? - CORRECT ANSWERS It adapts to
changing customer needs and preferences using real-time data and automation.
What is a dashboard in healthcare management? - CORRECT ANSWERS A visual
reference used to monitor an organization's performance against targets over time.
What is ambulatory care? - CORRECT ANSWERS Medical services provided on an
outpatient basis, meaning patients do not need to be admitted to a hospital.
What are the reasons for the shift from solo to group practice for physicians? - CORRECT
ANSWERS Access to advanced technology, refined procedures, and higher salaries.
What factors contribute to the growth of emergency departments? - CORRECT
ANSWERS Overall population growth, increased illness-related diagnoses, and lack of
private health insurance.
What is the formula for calculating market share? - CORRECT ANSWERS Total facility
discharges divided by total market discharges, multiplied by 100.
What are the definitions of values and missions in healthcare organizations? - CORRECT
ANSWERS Values are principles that shape the organization's purpose; missions define its
fundamental purpose and reason for existence.
, What is the difference between general marketing and healthcare marketing? - CORRECT
ANSWERS Healthcare marketing differs in that patients often do not pay for services
directly, leading to irregular competition.
What is market segmentation? - CORRECT ANSWERS Dividing the total market into
groups of customers with similar needs and likely similar purchasing behavior.
What is cause-related marketing? - CORRECT ANSWERS Marketing that ties a
company's products to a social cause.
What is the definition of marketing management? - CORRECT ANSWERS The art and
science of selecting target markets and delivering value in a sustainable and differentiated
manner.
When should a marketing plan be developed in relation to a strategic plan? - CORRECT
ANSWERS The marketing plan comes after the strategic plan.
What are the primary barriers to system adoption in healthcare? - CORRECT
ANSWERS Cost, technical concerns, and change management.
What types of care are included in long-term care? - CORRECT ANSWERS Skilled
nursing care, assisted-living facilities, home care, hospice, respite care, and adult day care.
How are hospitals classified? - CORRECT ANSWERS As community non-profit, for-
profit, or cause-related entities.
What are the primary reasons for the shift in hospital employment from solo practices? -
CORRECT ANSWERS Access to resources, technology, and better financial incentives.
