COMPLETE MASTER REVIEW | GRADED A+ | 100% CORRECT | VERIFIED
STUDY SET FOR GUARANTEED SUCCESS | HIGH-YIELD CONCEPTS,
BUSINESS STRATEGIES & MANAGEMENT INSIGHTS FOR EXCELLENCE
Human Interaction & Structure - CORRECT ANSWER - Which two key
elements does an effective organization include?
It establishes a direct flow of authority - CORRECT ANSWER - Why does a
line organization structure function most effectively in a crisis situation?
Departmentalization - CORRECT ANSWER - A company might divide itself
into smaller groups that best match the types of customers it serves. What is this
an example of?
Which type of competitive advantage is this company leveraging?
Everyday Low Pricing - CORRECT ANSWER - Which marketing strategy is
devoted to maintaining continuous bottom line prices rather than relying on
short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales?
Achievement of company goals - CORRECT ANSWER - Which primary
driver does management use for an organization's structure?
Departmentalization - CORRECT ANSWER - Which step in the organizing
process results in management grouping work activities into units within the
organization?
product - CORRECT ANSWER - A high-tech startup company is launching a
marketing campaign for its new social media portal by highlighting how the
portal exceeds the connectivity and collaboration capabilities of all other social
media sites.
When demand for the product is driven by the end user - CORRECT
ANSWER - When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
,Affinity Programs - CORRECT ANSWER - Which marketing tool is often
used to build effective relationship marketing campaigns?
Personal Selling - CORRECT ANSWER - Which element of the promotional
mix has the advantage of messaging that can be tailored for each customer but
the disadvantage of a high cost per contact?
Target Market, Sales Revenue Goals and Plan Implementation Timeline -
CORRECT ANSWER - What three factors should be addressed in a
successful marketing plan?
Race & Ethnicity, Income and Household Size - CORRECT ANSWER -
Which three characteristics are measured in demographic segmentation?
A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own preferences -
CORRECT ANSWER - In which three ways does business-buying behavior
differ from consumer-buying behavior?
Priced high
Purchased infrequently
Available from a small number of retail outlets - CORRECT ANSWER -
Which three factors suggest a product should be marketed as a specialty
product?
Accessories to primary products
Consumable supplies - CORRECT ANSWER - With which two types of
products does a marketing strategy rely on advertising more than personal
selling?
,Adding new users, finding new uses for the product, increasing frequency of
use. - CORRECT ANSWER - After years of marketing a body lotion, a
cosmetics company begins promoting the lotion as an insect repellent as well.In
which three product life cycle extension strategies did this company engage?
Awareness, Loyalty and favorable images - CORRECT ANSWER - What are
three qualities of strong brand equity?
brand preference - CORRECT ANSWER - A customer intends to purchase her
favorite cereal. It is out of stock, so she purchases an alternative brand of cereal
instead.Which stage of brand loyalty is this customer in?
Direct - CORRECT ANSWER - Which manufacturer distribution model is
enhanced by the shipping and tracking capabilities of a global package delivery
service?
Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan - CORRECT ANSWER - Which three tasks
are key responsibilities of operations managers?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities. - CORRECT ANSWER - Which two characteristics does a Just-In-
Time (JIT) System have?
Establishment of effective quality systems - CORRECT ANSWER - Which
aspect of operations management do the ISO 9000 standards address?
Flexible - CORRECT ANSWER - Which manufacturing model uses
technology to produce small runs of customized products cost effectively?
, Limited-function merchant wholesaler
Full-function merchant wholesaler - CORRECT ANSWER - Which two of the
following distribution channels would take title of the products they handle?
Demand Curve - CORRECT ANSWER - Which economic graph is used by
organizations to regulate production by predicting the amount of product buyers
will purchase at different prices?
Price of substitute goods
Customer preference - CORRECT ANSWER - Which two factors drive
demand in a microeconomic system?
Demand increases - CORRECT ANSWER - How does a sudden shortage of a
commodity product affect the immediate demand for the product at its current
price?
Economy expands
Personal wealth increases - CORRECT ANSWER - Which two impacts result
from a nation's increase in productivity?
To encourage bankers to make loans
To cut the cost of borrowing - CORRECT ANSWER - For which two
purposes will the U.S. Federal Reserve System follow an expansionary
monetary policy?
A rise of interest rates on these securities
An increase in overall cost of debt to private borrowers - CORRECT
ANSWER - Which two economic impacts should a manager anticipate when
the U.S. government reduces the number of Treasury bills, Treasury Notes, and
Treasury bonds it sells?